21st Century Business Management


About the Series

Series Editor:
Arvind K. Birdie, PhD

Associate Professor, School of Humanities, Social Sciences and Education,
G. D Goenka University, Sohna, Gurgaon, India
Email: arvindgagan@gmail.com

This book series focuses on the emerging trends and revolution in technology and knowledge in business management. The series is designed to present rich insights and analyses from a diverse range of research and explore new concepts, theories, and implications in the area of contemporary business management.

In the recent years, business management has emerged in a big way and is evolving in new dimensions. With the advancement of technology, globalization, and liberalization, new markets have grown, and businesses have crossed borders and are poised to offer new challenges and opportunities for leaders and organizations. Culture, demography, and new factors, such as increasing sedentary lifestyles, are impacting the development and management of business for entrepreneurs. These impacts can be seen by business organizations becoming more service oriented in reaction to consumers demand for 24/7 service.

With the external and internal business environments changing at such a fast pace, management of business has become an art and science for managers, leaders, and entrepreneurs. More entrepreneurs are launching startups, and employees are opting for protean careers. Employees

Employees and Employers in Service Organizations
Employees and Employers in Service Organizations
Editor: Arvind K. Birdie, PhD
The Future of Organizations
The Future of Organizations
Editor: Arvind K. Birdie, PhD
Cross-Cultural Exposure and Connections
Cross-Cultural Exposure and Connections
Editor: Arvind K. Birdie, PhD
Artificial Intelligence Techniques in Human Resource Management
Artificial Intelligence Techniques in Human Resource Management
Editors: Soumi Ghosh, PhD, Soumi Majumder, and Santosh Kumar Das, PhD
Reshaping the Business World Post-COVID-19
Reshaping the Business World Post-COVID-19
Editors: Arvind K. Birdie, PhD, and Ruchi Joshi, PhD
Pharma Marketing and Pharmacoeconomics
Pharma Marketing and Pharmacoeconomics
Editors: Rishabha Malviya, PhD, Pramod Kumar Srivastava, PhD, Swati Verma, MPharm, and Shashikant Srivastava, PhD



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