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Pharmaceutical Science & Technology 21st Century Business Management
Reviews “Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. I believe that after reading the book, readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India The pharmaceutical industry has been the subject of intense public scrutiny due to the high cost of its products, providing many challenges to marketing. With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this book, Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward, provides an overview of the marketing strategies adopted by different pharmaceutical companies. It highlights the major marketing problems that concern the pharmaceutical industry and describes new technologies in the pharma industry that can lead to a more reliable personalized pharma business. CONTENTS: About the Authors / Editors: Editors: Rishabha Malviya, PhD Associate Professor, Department of Pharmacy, School of Medical and Allied Sciences, Galgotias University, Greater Noida, Uttar Pradesh, India Rishabha Malviya, PhD, has 11 years of research experience and is presently working as Associate Professor in the Department of Pharmacy, School of Medical and Allied Sciences, Galgotias University, Greater Noida, Uttar Pradesh, India. His areas of interest include formulation optimization, nanoformulation, targeted drug delivery, localized drug delivery, and characterization of natural polymers as pharmaceutical excipients. He has authored more than 150 research and review papers for national and international journals of repute. He holds over 50 patents and has published many papers in reputed national and international journals, for which he received an outstanding reviewer award from Elsevier. He has edited 13 books (Wiley, Springer Nature, CRC Press/Taylor and Francis, Apple Academic Press, River Publisher, Lambert, and OMICS Publishing Group) and authored 15 book chapters. His name has been included in the World‘s Top 2% Scientists list by Elsevier BV and Stanford University. He is reviewer, editor, and editorial board member of more than 50 national and international journals. He was an invited author for the magazine Atlas of Science as well as a pharma magazine dealing with B2B industry, Ingredient South Asia. He completed a BPharm from Uttar Pradesh Technical University and MPharm (Pharmaceutics) from Gautam Buddha Technical University, Lucknow Uttar Pradesh, India. His PhD (Pharmacy) work was in novel formulation development techniques. Pramod Kumar Srivastava, PhD Professor, School of Business, Galgotias University, Greater Noida, India Pramod Kumar Shrivastava, PhD, is currently Professor at the School of Business, Galgotias University, Greater Noida, India. He has over 16 years of experience in academics and research. A passionate educator and committed education administrator with leadership experience in institutions with diverse work culture and aspirations, he has organized and conducted a series of management development programs, consultancy, seminars, conferences, N.G.O. fairs, workshops, counseling sessions, research works and prepared reports on feasibility of production units in India. His PhD was on “Priority Sector Lending and Emergence of Non-Performing Assets in Public Sector Banks: A Case Study of the State Bank of India: Post Liberalization,” and his areas of research include retail and service sector, banking sector, consumer behavior, supply chain management, etc. He acquired his PhD in Economics and his MPhil, MBA, Master of Economics, MSc (HM) were all in Economics, securing first division in all the courses. Swati Verma, MPharm Department of Pharmacy, School of Medical and Allied Sciences, Galgotias University, Greater Noida, Uttar Pradesh, India Swati Verma, MPharm, is currently working in the Department of Pharmacy in the School of Medical and Allied Sciences at Galgotias University, Greater Noida, Uttar Pradesh, India. Her areas of interest are in computer-aided drug design, analytical chemistry, targeted drug delivery, and nanoformulation. She has authored four book chapters, edited two books, and published many review papers in international journals. She completed a BPharm at Dr. A.P.J. Abdul Kalam Technical University and MPharm (Pharmaceutical Chemistry) at Banasthali Vidyapith, Rajasthan, India. Her PhD work is in neurodisorders. Shashikant Srivastava, PhD Assistant Professor, Indian Institute of Management Sirmaur, India Shashikant Srivastava, PhD, is currently working as Assistant Professor at the Indian Institute of Management Sirmaur, India. He is a course instructor for various subjects such as critical readings of seminal works (PhD), information technology concepts (MBA), big data analytics (MBA), and digital marketing analytics and optimization (MBA). He has received a best paper award in the 1st International Conference on Big Data Engineering (BDE 2019), held during June 11-13, 2019, in Hong Kong, China, organized by ACM Singapore. His research expertise is in information economics, information security, data analytics, blockchain, organization and management theory, and technology and innovation management. His research expertise in these domains is both quantitative and qualitative. He has authored a number of papers in national and international journals. He was a management scholar with specialization in information systems. He has rendered his services as a reviewer to a number of reputed journals. He completed his PhD in Management at the Indian Institute of Management Indore, M.P, India, his Masters (Master of Ekistics) from Jamia Millia Islamia, a Central University, New Delhi, and BArch from the Indian Institute of Technology Roorkee, Uttarakhand, India. |
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