Hospitality & Tourism

Advances in Hospitality and Tourism

Transformations and Innovations in Marketing of Tourism, Hospitality, and Events
Global Strategies for Future Dynamics

Editors: Professor Umendra Narayan Shukla
Dr. Sharad Kumar Kulshreshtha

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Transformations and Innovations in Marketing of Tourism, Hospitality, and Events

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Pub Date: TBA
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Pages: TBA
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Series: Advances in Hospitality and Tourism

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About the Book:

This book will focus on emerging marketing dynamics and transformation & innovation of tourism, hospitality, and events industry with new facts, gaps, new knowledge, potentials, cases, innovation, mix of qualitative and quantitative empirical study, research, sustainable development practices to with special emphasis on global strategies for future dynamics.

Sub-thematic areas:
For this new book volume, we welcome chapters on the following highlighted areas (but not limited to):
Part I: Transformations & Innovations in Marketing of Tourism

  • Emerging Dynamics of Transformation & Innovation in Tourism Marketing
  • Tourism Experience Marketing for Millennials and Digital Nomads
  • Skip-Gen Travel Marketing: Gateways for Bridging Gaps for all Generations
  • Luxury Tourism Marketing for Emerging Middle Classes
  • Biohacking in Wellness Marketing: Health-Conscious Travelers.
  • Gig Tripping: Blends with Music Festivals & Travel Fusions
  • Influencer Marketing in Tourism for Destination, Culture, Local
  • Video Marketing in Tourism: Short-form Video Content (TikTok, Reels, YouTube Shorts)
  • Podcasts Marketing: Social Audio Platforms connect with Travel Stories, Experiences
  • Artificial Intelligence (AI) based Tourism Marketing
  • Metaverse and Tourism Marketing
  • Emerging Start-Ups Entrepreneurial Culture in Tourism Sector
  • Trends of Tailored and Customizable Travel Packages Marketing,
  • Authentic Experiential & Value-Based Tourism Marketing.
  • Sustainability-Conscious Traveler Marketing
  • Green Marketing Practices in Tourism Marketing
  • Sustainability & Environmental Responsible Tourism Marketing Practices
  • Niche Tourism Marketing: Cinematic/ Film/ Golf/ Wine/ Adventure/Eco/Festival/Wellness/ Nature-based Tourism
  • Emergence of Staycations/ Workcations /Bleisure Travel Marketing
  • Sustainable Development Goals Perspective Tourism Marketing Initiatives
Part II: Transformations & Innovations in Marketing of Hospitality
  • Shaping Transformations & Innovations in Hospitality Industry
  • Hospitality Industry’s Adaptability and Forward-Thinking Approach
  • Hyper Personalization and Transformational Hospitality Marketing
  • Hospitality Businesses Focusing Solely on the Outdoors
  • Immersive Technologies like augmented and virtual reality (AR and VR) in Hospitality Marketing
  • Adoption of Voice Technology in Hospitality
  • Data Analytics and Personalization in Hospitality Marketing
  • Millennials and Digital Nomads in Hospitality Marketing
  • Customization and Personalization in Hospitality Marketing
  • Customer Experience based Hospitality Marketing
  • Contactless Technology: The Shift towards Contactless Services in Hospitality
  • Millennials and Digital Nomads in Tourism and hospitality
  • Video Contents based Hospitality Marketing
  • AI-driven Technologies and Chatbots in Hospitality Marketing,
  • Service Quality and Customer Satisfaction in Hospitality Marketing
  • Automated and Online Booking in Hospitality
  • Safety in Marketing and Guest Communication
  • Green Hospitality Marketing Practices
  • Sustainability Initiatives in Tourism and Hospitality Marketing
Part III: Transformations & Innovations in Marketing of Events
  • Paradigm Shift to Events Marketing
  • Hybridisation of and Virtualisation Events Industry
  • Emerging Virtual Meeting Platforms
  • Technological advancement in Event Industry
  • Data-Driven Decision Making in Events
  • The Changing Scenario of Event Sponsorship
  • Sustainability and Eco-Tourism Concerns of Tourism Marketing
  • Innovative Event Marketing Strategies
  • Event Marketing for Community Engagement Events
  • Gamification Strategies into Events
  • Event Marketing and Destination Branding
  • Creative New ways in Event to Engage with Their Audiences
  • Social Issues in Events like Sustainability and DE&I.
  • Green Events Destination Marketing
  • Environmentally-friendly Events & Sustainable Event Experiences
Part IV: Global Strategies for Future Dynamics
  • Future Tourism Destinations Marketing: Artic space tourism, polar tourism)
  • Collaboration and Partnerships in Tourism Marketing
  • Balancing Global Peace Harmony Tolerance for Humanity through Tourism Marketing
  • Future Tourism Marketing Prospects in G-20/ASEAN/ BRICS/ Arabian & Middle East Nations/African Nations
  • Culinary experiences promoting local and authentic culinary offerings destinations
  • Reshaping Future Urban and Rural Destination Creations
  • Future Green Transport and Electronic Mobility (E-Vehicles in Tourism)
  • Astro Tourism Marketing: Astronomers/Observatories for Educational Experiences.
  • Future Destination Wedding Tourism Marketing
  • Futuristic Robots, Drones Chatbots, and Automation Tourism and Hospitality Industry
  • Tourism in 2050: Global Readiness for Future Tourism Growth & Development


Chapter submission deadlines:
10 April, 2024 - Abstract submissions deadline (Max. 500 words including references)
15 April, 2024 - Notification of abstract acceptance
20 June, 2024 - Full chapter submissions deadline (5000-6000 words including references)
31 July, 2024 - Chapter review decision
31 August, 2024 - Revised final chapter submission
30 September, 2024 - Notification of final chapter acceptance

All proposals and final manuscripts should be submitted to: Email: sharad_mta@yahoo.com
Please feel free to communicate with editor(s) to inquire any information regarding chapter submission to this edited book.


About the Authors / Editors:
Editors: Professor Umendra Narayan Shukla
Head, Department of Travel & Tourism Management, Institute of Tourism and Hotel Management E-mail: shukla.ithm@gmail.com


Dr. Sharad Kumar Kulshreshtha
Assistant Professor, Department of Tourism & Hotel Management E-mail: sharad_mta@yahoo.com





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