Hospitality & Tourism

Advances in Hospitality and Tourism

Sustainable Tourism Development
Futuristic Approaches

Editor: Anukrati Sharma, PhD

Sustainable Tourism Development

Published. Available now.
Pub Date: August 2019
Hardback Price: See Ordering info
Hard ISBN: 9781771887724
Paperback ISBN: 978-1-77463-452-3
E-Book ISBN: 9780429397998
Pages: 380pp w/index
Binding Type: hardbound / ebook / paperback
Series: Advances in Hospitality and Tourism
Notes: 8 color and 22 b/w illustrations

Now Available in Paperback


This new book, Sustainable Tourism Development: Futuristic Approaches, explores the importance of destination branding and destination marketing as well as their implications on sustainability in tourism. The book approaches this through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest.

Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

With an international roster of contributors, the volume employs a multitude of different perspectives, as the authors of each chapter employ a uniquely creative approach to the area of content marketing, focusing on practical aspects of tourism development rather than theoretical. The collection of these perspectives equips readers with detailed suggestions for the tourism industry to use in destination promotion. The book not only moves from discussion of general theories and strategies for sustainability to specific techniques for attracting tourists, but also to specific destinations to examine unique strategies used throughout the world.

This compilation provides a comprehensive overview of sustainable tourism development, incorporating accessible content for beginners as well as theory and challenges for advanced students. Sustainable Tourism Development will be helpful for professionals, academicians, and students of tourism, travel, and hospitality, as well as in marketing, management, and other related fields.


Key Features:
  • Provides a comprehensive overview of strategies for sustainable tourism development
  • Incorporates multiple perspectives to address various issues surrounding destination branding and marketing
  • Utilizes case studies, models, and analyses of trends to provide data and evidence from different destinations
  • Addresses the practical application of tactics to increase tourist attraction and acknowledges the utility for numerous stakeholders
  • Gives explicit suggestions that the tourism industry can pursue for promoting destinations

CONTENTS:
Preface

1. Sustainable Tourism: Growth and Diversification
Muammer Mesci, Istemi Comlekci, and Zeynep Mesci

2. Strategies of Post-Disaster Marketing: Sustainable Development, Experience, and Marketing
M. E. Korstanje and Hugues, Seraphin

3. Responsible Travel and Tourism Adventure: Evidence from Malawi as a Tourist Destination
James Malitoni Chilembwe and Victor Mweiwa

4. What Is the Importance of Social Media Sharings for Tourists? The Role of Argument Quality and Source Credibility
Bekir Bora Dedeo?lu

5. Mountain Tourism Destination Development with Strategic Social Media
Arjun Kumar Limbu and Prithbi Bahadur Limbu

6. Paradigm Shift in Destination Branding Process in the Perspective of User-Created Culture-Heritage-Related Content in Social Media
Samik Ray

7. Innovative Technology Adoption in Film Tourism
Azizul Hassan

8. Destination Image of India: Trends and Analysis
Swati Sharma

9. Pro-Poor Tourism: A Study of Government Strategies in State of Uttar Pradesh, India
Alok Kumar

10. Theory and Practices of Eco-Tourism for Sustainable Tourism
G. Anbalagan

11. Internal Benchmarking Model for Destination Performance Evaluation
Toney K. Thomas

12. Sustainable Food Practices for Holistic Tourism Development
Alok Kumar

13. Introduction of Community-Based Nature Tourism (CBNT) Planning and Management: With Special Reference to the Garhwal Himalayan Region of Uttarakhand
Shivam Prakash Bhartiya, Shivendra Singh, and Vaibhav Bhatt

14. Community Intervention in Destination Development: A Cross-Destination Analysis
A. Vinodan, James Manalel, and Manoj Edward

15. Destination Management Strategy: With Specific Reference to Ecotourism Destination
S. Meera and R. Annapoorani

16. An Investigation of Literature on Accommodation Sector Investment in the Tourism Industry of Sri Lanka
Harini K. Amarasinghe and D. A. C. Silva

17. Impact of Information Technology on Marketing Strategies of Online Travel Agencies (OTAs) in India: A Comparative Study of Goibibo.com and Makemytrip.com
Sujood and Sheeba Hamid

18. Video Games Generating Tourist Demand: Italy and the Assassin’s Creed Series
Bruno H. M. Carvalho, Gabriella G. C. Bertozzi, and Cynthia Correa

19. Demographic Analysis of Tourists’ Perception Regarding Vacation Destination
Manvinder Singh Pahwa and Anukrati Sharma

Index


About the Authors / Editors:
Editor: Anukrati Sharma, PhD
Associate Professor, Faculty of Commerce and Management, University of Kota, Rajasthan, India

Anukrati Sharma, PhD, is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, India, for her project “Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges,and Future Prospects.” Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan—Progress & Prospects. She has two postgraduate degree specialties—one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce). Her special interest areas are tourism, tourism marketing, strategic management and international business management.

She has edited several books, including Tourism—Opportunities and Ventures and Unlocking the Employment Opportunities in Tourism Industry at Hadoti Region With the Help of Tourism Education: Challenges and Future Perspectives (IGI Global). She has also authored the book Event Management and Marketing Theory, Practical Approaches and Planning.

She is serving as an editorial board member of 26 reputed national and international journals, as well as serving as a reviewer of 17 journals. She has attended and presented over 50 papers at international and national conferences and is a member of many professional organizations. She has been invited for many talks, lectures, and panel discussions by universities, such as the University of Colombo, Sri Lanka; Aligarh Muslim University, etc. She has been invited by the Government of Rajasthan and Federation of Indian Chambers of Commerce and Industry (FICCI) to deliver a talk on agri-tourism. Dr. Sharma takes training sessions at Rajasthan Police Academy, Jaipur, on the topics such as change management, communication skills, gender discrimination, personality development, etc.




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