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Advances in Hospitality and Tourism
Reviews “Each chapter represents a relevant and appealing case study, written in American English that can be understood easily by nonnative readers. . . . The case studies show that managers of tourism companies can introduce, maintain, or increase sustainability and social responsibility with varying levels of innovation within different contexts, such as luxury resorts and hotels, restaurants, a recreated Viking Village, private clubs, cruise ships, coastline tourism, small islands, tour operators, and cultural heritage management. . . . A lot of practical management tips are shared. . . . Provides real-world examples that offer a multitude of practical applications that inspire you to implement sustainability and social responsibility in the tourism and hospitality industry.” —Tourism Analysis, review by Veronika Joukes, University of Trás-os-Montes and Alto Douro (UTAD), Vila Real, Portugal 2016 Winner of the Best Wine Book for Professionals Gourmand World Cookbook Award! “This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action.” —Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards “Unlike existing few books in the area, the perspective of this book on strategic winery tourism, winery marketing, and management is refreshing. A wide variety of timely and important topics are covered, ranging from product development, winery testing room management, financial and revenue management issues to service quality management, design, and experience. It is an excellent addition to the growing area of winery tourism management. The book is nicely and comprehensively crafted to serve as a major source of reference for both practitioners, researchers, and students of culinary, hospitality and tourism management.” —Muzaffer Uysal, Professor, Virginia Tech “The tourism industry contributes trillions of dollars to the global economy and wine tourism is a sector of continued growth and impact. This book is one of the first to provide leading-edge research related to strategic winery management.” —Dr. Karen Thompson, Chair of the Department of Business Administration and Managing Director of Academic Programs Now Available in Paperback CONTENTS: About the Authors / Editors: Editor: Kyuho Lee, PhD Assistant Professor of Marketing, Department of Business Administration, School of Business and Economics, Sonoma State University, California Kyuho Lee, PhD, is Assistant Professor of wine business and marketing at Sonoma State University, California. Dr. Lee has published his works in leading academic journals, such as Journal of Retailing, Service Industries, and Journal of Hospitality & Tourism Research. Dr. Lee has also presented his academic work at a number of top-tier academic conferences, including the Strategic Management Society and the annual meeting of the Academy of Management. He specializes in the study of wine brand management, wine consumer behavior, and services marketing. Dr. Lee received his PhD in Hospitality and Tourism Management at Virginia Tech (Virginia Polytechnic Institute and State University) in Blacksburg, Virginia. Also, Dr. Lee received AACSB Post-Doctoral Bridge to Business Program Certificate (Marketing) from Virginia Tech in 2009, and an Executive Brand Management Certificate from Kellogg School of Management at Northwestern University in May 2014. |
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