Hospitality & Tourism

Rural and Heritage Tourism in Southeast and South Asian Perspective
Editors: Nilanjan Ray, PhD
Amitava Basu, PhD
Santanu Mallick, PhD
Amalendu Samanta, PhD

Not for sale at this time
Rural and Heritage Tourism in Southeast and South Asian Perspective

CALL FOR BOOK CHAPTERS
Pub Date: TBA
Hardback Price:
Hard ISBN: 
Pages: 
Binding Type: 

CALL FOR BOOK CHAPTER PROPOSALS

Rural and heritage tourism in Southeast Asia has gained in popularity over the years, with travellers seeking a more authentic and cultural experience. Southeast Asia is known for its beautiful landscapes, diverse cultures, and rich history, making it an ideal destination for rural and heritage tourism. Rural tourism in Southeast Asia involves visiting small villages and experiencing their traditional way of life. This can include activities such as farming, fishing, and handicraft-making, as well as participating in local festivals and cultural events. Popular destinations for rural tourism in Southeast Asia include the rice terraces of Bali, the Mekong Delta in Vietnam, the rural areas of Thailand and Cambodia, and rural areas and heritage destinations in India. This edited volume will examine rural and heritage tourism across the Southeast Asian region from various disciplinary perspectives.
Keeping in mind of above point of view, this edited volume is looking for research outcomes, policies, and strategies from academicians, researchers, policymakers, and strategists for better and fruitful policies involving rural and heritage tourism in Southeast Asia.

Keeping in mind of above point of view, this edited volume is looking for research outcomes, policies, strategies from academicians, researchers, policy makers, strategists for better and fruitful policies.


Sub Themes

  1. The history and ongoing evolution of rural tourism and heritage tourism
  2. Motivations for visiting rural heritage areas, activities and experiences sought;
  3. Sustainable tourism product development in rural heritage tourism, including co-creating experiences, bio-diversity conservation, and support;
  4. Sustainability issues in targeting, segmenting and positioning in rural tourism;
  5. Promotion and communication in rural tourism;
  6. Social marketing and nudge theory in sustainable rural tourism;
  7. Marketing tool in rural tourism and heritage tourism ;
  8. The nature of rural tourist experiences and their outcomes;
  9. Rural tourism’s threats to sustainability (especially to Socioeconomic perspective, communities and environments), tourism management opportunities;
  10. Agriculture as a part of possible tourism prospect (grapes & wine tourism), the farming community and synergies with tourism;
  11. Heritage interpretation for rural tourism;
  12. Pro-poor tourism and experiences;
  13. Corridors, trails and route development in the countryside;
  14. Entrepreneurship in rural tourism;
  15. Rural tourism strategy making,
  16. Governing rural and heritage tourism destinations;
  17. Empowering local communities using and conserving endogenous resources, local products and competences;
  18. Rural tourism partnerships at local, regional, national and international levels;
  19. Network dynamics within and
  20. New trends and issues in rural tourism, including wellness, co-working with protected areas, and specific cultural tourism types.

Submission Procedure
Researchers and practitioners are invited to submit a chapter proposal of 500-1000 words clearly mentioning research problem, frameworks and major findings in brief on any of the sub-themes or broader area of the book.



ABSTRACT SUBMISSION LINKS:

Chapter Proposal Submission: Click here

For full Chapter: Click here





Important Dates
Proposal Submission: 15.09.2023
Accept/ Reject Decision:16.09.2023
Full chapter Submission: 25.12.2023
Final Acceptance Notification: 28.12.2023
All communication shall be entertained through the following mail ID only:

Email: appleacademicpress.rht2023@gmail.com



About the Authors / Editors:
Editors: Nilanjan Ray, PhD
Associate Professor, Department of Management Studies, JIS University, West Bengal, India

Nilanjan Ray, PhD, is from Kolkata, India, and presently associated as an Associate Professor in the Department of Management Studies, JIS University, West Bengal, India. Prior to joining JIS University, Dr. Ray was at the Institute of Leadership Entrepreneurship and Development as Associate Professor and Head of Department with additional responsibility as Director IQAC. Prior to that he was also associated at Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics at Adamas University in the Department of Management, School of Business and Economics, West Bengal, India. Dr. Ray has obtained a certified Accredited Management Teacher Award from the All India Management Association, New Delhi, India. He has earned the degrees of PhD (Mktg); MCom (Mktg); MBA (Mktg); and STC FMRM (IIT-KGP). He has more than 12 years of teaching and six years of research experience. He has supervised and awarded two doctoral scholars and guided around 56 postgraduate students projects also. Dr. Ray has contributed over 90 research papers in reputed national and international referred, peer-reviewed journals and proceedings and 13 edited research handbooks from Springer, IGI-Global USA, and Apple Academic Publisher CRC Press (A Taylor & Francis Group), USA. He has obtained one patent from Germany and two copyrights from India. He has also associated himself as a reviewer of Tourism Management, Journal of Service Marketing, Journal of Business and Economics, and Research Journal of Business and Management Accounting and as an editorial board member of several referred journals. Dr. Ray has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Dr. Ray is a life-member of the International Business Studies Academia, fellow member of the Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA, and Calcutta Management Association (CMA).

Amitava Basu, PhD
Professor and Principal of Banwarilal Bhalotia College, Asansol, West Bengal, India


Santanu Mallick, PhD
Assistant Professor, Department of Commerce, Banwarilal Bhalotia College, Asansol, West Bengal, India.


Amalendu Samanta, PhD
Assistant Professor, Department of Commerce, Banwarilal Bhalotia College, Asansol, West Bengal, India.





Follow us for the latest from Apple Academic Press:
Copyright © 2024 Apple Academic Press Inc. All Rights Reserved.