|
Communication & Language Studies
As social media continues to seamlessly integrate into our daily lives, even more so as a result of the recent Covid-19 pandemic, understanding the underlying psychological principles of social media becomes paramount in navigating its complexities effectively. This volume offers a a number of diverse and thought-provoking perspectives on the profound influence that social media has on our lives. CONTENTS: About the Authors / Editors: Editors: Tanusree Chakraborty, PhD Faculty, Centre for Management Studies, Administrative Staff College of India (ASCI), Hyderabad, India Tanusree Chakraborty, PhD, is a member of the faculty of the Centre for Management Studies at Administrative Staff College of India (ASCI), Hyderabad, India. With over 20 years of academic and business experience, she has been associated with a number of business schools and universities in India. Having thoroughly good academic track record with university ranks, she was formerly a research fellow of the Indian Council of Medical Research. She has around 60 publications to her credit in reputed journals and books, among which are the Internet Research Journal, International Journal of Human Resource Management, and the International Journal of Productivity and Performance Management. She has presented over 70 research papers at international conferences, where she has been awarded best paper awards many times. She has conducted management development programs with the state productivity councils and national productivity councils and has trained practicing managers of several public and private sector companies in the areas of behavioral sciences and human resource management. As a psychologist, she has conducted psychometric testing with over 12,000 employees. As a trainer, she has trained over 15,000 employees during her career and has been a resource person for many prominent Indian banks (State Bank of India, Canara Bank, Central Bank of India, Punjab National Bank, Axis Bank) and other companies, including Indian Oil, Exide Industries, Power Grid Corp, Department of Science and Technology of GoI, National Institute of Communications Finance, among others. Dr. Chakraborty has published several books international publishers and has several in the works at present. She has been a panel member in admission and recruitment processes and has conducted GDPIs at academic institutes and corporate. In addition, she has also been a regular faculty for management institutes of repute, teaching MBA and Post Graduate Diploma in Management programs. Dr. Chakraborty holds a PhD in Applied Psychology from Calcutta University, an MA (Applied Psychology) with specialization in Organizational Psychology, a Graduate Diploma in Management, and MBA (Human Resources). Sanghamitra Brahma, PhD Head, Amity School of Economics and In-Charge, Amity Center for Industry-Academia Collaboration, Amity University Kolkata, India Sanghamitra Brahma, PhD is currently the Head of the Amity School of Economics and In-Charge of the Amity Center for Industry-Academia Collaboration at Amity University Kolkata, India. Dr. Brahma is a management academic with 24 years of experience in management education and mentoring at institutes of repute in the eastern part of India. She has gained rich experience through her associations with business schools, technical institutes, and universities in India. Prior to joining Amity University, Dr. Brahma was an Associate Professor of Organizational Behavior and Human Resource Management and Head of the Management Department at the School of Business and Economics at Adamas University, West Bengal, India. Some of her earlier associations include Heritage Business School (MAKAUT), Rourkela Institute of Technology (Biju Patnaik University of Technology), Burdwan Institute of Management and Computer Science (University of Burdwan), Sikkim Manipal University, Brainware University, etc. She has effectively handled various administrative roles along with academic responsibilities and delivered commendable outcomes. She has earned a PhD in Management from KIIT School of Management, KIIT University; an MBA (dual) from Utkal University; and a Postgraduate Diploma in Training & Development from ISTD, New Delhi, India. She has also taken several short-term courses at IIT Kharagpur as well as at the University of Philadelphia and the University of Virginia, USA. She has published several research papers and articles in reputed national and international peer-reviewed journals, proceedings, and edited books. Her academic and research interests are in the areas of organizational behavior, development and learning, human resource development, organizational design, and effectiveness, etc. Contributing to society through active involvement in NGOs and community services is her passion. Rajdeep Bakshi, PhD, MBA, MIIM Educationalist, India Rajdeep Bakshi, PhD, MBA, MIIM, is a distinguished professional with expertise in marketing, business administration, and academia. With a passion for strategic marketing, consumer behavior, and innovation, he combines his industry experience and academic knowledge to drive impactful business strategies. Dr. Bakshi’s research interests lie at the intersection of marketing, technology, and consumer psychology, allowing him to provide valuable insights and solutions in the rapidly evolving digital landscape. He has held leadership positions in multinational technology companies, where he spearheaded marketing strategies and cross-functional initiatives. As a researcher, consultant, and professor, Dr. Bakshi has contributed to advancing marketing knowledge through his expertise in areas such as market research, strategic planning, digital marketing, and consumer behavior. He is a sought-after keynote speaker at industry conferences and seminars, sharing his insights on digital transformation, branding, and marketing strategy. Dr. Bakshi’s holistic approach, blending academic rigor with practical applications, makes him a valuable resource for organizations seeking innovative marketing strategies to drive growth and success. |
Follow us for the latest from Apple Academic Press:
New Book Series: AAP Series on Waste Biomass Valorization will explore the transformation of biomass resources into valuable products, addressing the growing need for sustainable alternatives to fossil fuels and non-renewable resources. This series sits at the intersection of environmental science, renewable energy, and sustainable development, highlighting the potential of biomass conversion technologies to mitigate climate change, reduce waste, and foster economic growth. By converting biomass waste streams into biofuels, bioproducts, and bio-based materials, this series seeks to offer innovative solutions to pressing environmental and societal challenges. For more information and to propose a book, please visit: Click here
Congratulations to Hafiz Ansar Rasul Suleria, PhD, for receiving the Dean’s Award for Excellence in Research from the University of Melbourne, Australia, in recognitation for his exceptional performance and strong commitment to advanced research in food science. Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here Announcing a new book series: AAP Insights in Women’s and Gender Studies: Reshaping Identities is on a mission to revolutionize the conversation around gender, identity, and societal dynamics. The series aims to bridge the gap between academic rigor and practical application, providing tools that empower educators, researchers, students, and activists to spark change and advance the cause of gender equality around the world. For more information, visit: Click here AAP Editor & Author Dr. Wasim Siddiqui to Lead the World Food Preservation Center, USA AAP congratulates Professor Mohammed Wasim Siddiqui on this new and prestigious appointment. In this role, he directs the planning, development, and implementation of plans within the organization, which is dedicated to reduction of postharvest food loss and wastage. Dr. Siddiqui will also originate and promote existing initiatives of the sister universities and institutes of the World Food Preservation Center® LLC. Dr. Siddiqui is editor of two book series with AAP. For more information, visit: Click here Announcing a new AAP book series: Perspectives and Anthropology in Tourism and Hospitality (PATH) For more information, visit: Click here The new AAP book series Innovations in Microbiology welcomes book proposals. For more information, see: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work " Advances in Audiology and Hearing Science" to a final publishing phase. Despite the fact that the book brought together 41 different authors (with very different writing styles), AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. The assistance of AAP during the last stages of corrections and communication with the authors was a very positive contributor to my state of mind during those stressful moments. I recommend the publishing experience with AAP to other editors of scientific material.” —Stavros Hatzopoulos, PhD, Hearing Science Laboratory, University Hospital of Ferrara, Ferrara, Italy AAP book title: Nanotechnologies: The Physics of Nanomaterials (2-volume set) “As the author of a two-volume book on nanotechnologies, I was very pleased with the interaction and support of the team at Apple Academic Press. They provided me with regular and useful information and updates throughout the publishing procedure. I am also very happy with the final product, which is of good quality. The books are now available and are professionally distributed through the various channels. I would like again to thank the team at AAP for all their hard work and support.” —David Schmool, PhD, Director, Groupe d’Etude de la Matière Condensée GEMaC, National Centre for Scientific Research, Université de Versailles/Saint-Quentin, Université Paris-Saclay,Versailles, France AAP book title plus many others: Physiology of Molluscs (2-volume set) “Since my first recent association, I have enjoyed the full benefit of support, encouragement, and kindness from the members of AAP I have had the pleasure of being associated with. In the same vein, I hope AAP was satisfied with the book series I have edited in advancing the knowledge. It has been a great journey and was a great pleasure and satisfaction. Advancing scholarship through publications is one of the best routes publishers can take, and I would hold AAP as one of the best ones.” —Saber Saleuddin, PhD, University Professor Emeritus, Department of Biology, York University in Toronto, Ontario, Canada AAP book title plus many others: Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems “It had been my pleasure to work with the production team of Apple Academic Press for almost a decade. The best presentation of our work was due to their hard work and with careful scrutiny. I am sure that every one of them takes extra pains to publish the book nicely, maintaining the quality and timeliness. It was a rewarding experience to work with AAP. I would like to publish more with AAP on my upcoming projects in future also.” —Prof. Suresh C. Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! Excelsior Apple Academic!" —Mihai V. Putz, PhD, Dr.-Habil., MBA, Professor, Faculty of Chemistry, Biology, Geography, Laboratory of Computational and Structural Physical Chemistry for Nanosciences and QSAR, West University of Timi?oara; PI-1, Laboratory of Renewable Energies - Photovoltaics, National Research and Development Institute for Electrochemistry and Condensed Matter (INCEM), Timi?oara, Romania AAP book title: The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century “All my experiences with AAP have been very positive. I entrusted AAP with the publication of The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century and found the quality of the book that they produced to be excellent. My two contacts at the company were very responsive and efficient throughout the publication process.” —Richard J. Sundberg, PhD, Professor of Chemistry, University of Virginia, Charlottesville, Virginia, USA AAP book titles: Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H)© and Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H) “I have enjoyed my scholarly creative work with Apple Academic Press. They have been timely, creative, and very helpful for my two books with them. I encourage you to consider publishing your work with AAP.” —Frederick DeMicco, PhD, RDN, Executive Director and Professor School of Hotel and Restaurant Management, Northern Arizona University, Flagstaff, Arizona AAP book title: Coping with Biological Growth on Stone Heritage Objects: Methods, Products, Applications, and Perspectives “It was a wonderful day when, some years ago, AAP accepted to publish the book on which I’ve been working for years. My experience was very good and confirms that AAP is a publisher of quality and looks for quality books. Everyone on the AAP team gave me the utmost care for which I will always be grateful. They took the time to discuss my proposal. This meant transforming some aspects and changing the proposal, but it made for a stronger and better book. I really appreciated the team members for outstanding performance and the skills they used to achieve that performance. I am very thankful for their help and effort, for their professional guidance and assistance.” —Daniela Pinna, Department of Chemistry, University of Bologna, Italy AAP book title: The Chemical Evolution of Phosphorus: An Interdisciplinary Approach to Astrobiology “I’m very pleased with the books you have edited. It shows a very good and careful work by everyone involved along the whole production process, and so the final result is a beautiful piece: it has come out as a very nice and appealing book, easy to handle and read, .... and hopefully of interest for people from diverse related fields!” —Enrique Macia-Barber, PhD, Professor of Condensed Matter Physics, Universidad Complutense de Madrid, Spain |
