Electronics and Communications Technology

New Age Analytics
Transforming the Internet through Machine Learning, IoT, and Trust Modeling

Editors: Gulshan Shrivastava
Sheng-Lung Peng
Himani Bansal
Kavita Sharma
Meenakshi Sharma

New Age Analytics

Published. Available now.
Pub Date: August 2020
Hardback Price: see ordering info
Hard ISBN: 9781771888752
E-Book ISBN: 9781003007210
Pages: 366pp w/index
Binding Type: Hardback
Notes: 15 color and 76 b/w illustrations

This comprehensive and timely book, New Age Analytics: Transforming the Internet through Machine Learning, IoT, and Trust Modeling, explores the importance of tools and techniques used in machine learning, big data mining, and more. The book explains how advancements in the world of the web have been achieved and how the experiences of users can be analyzed. It looks at data gathering by the various electronic means and explores techniques for analysis and management, how to manage voluminous data, user responses, and more.

Connectivity through hyperlinks for safe shopping is one of the key areas touched upon in the volume. Modeling for online shopping is also discussed, as is the concept of Quality of Service (QoS) for internet safety, which points to the limits and value of information sharing. Recommender systems with collaborative filtration and an IoT framework along with various payback models are discussed and illustrated with the help of case studies. Also discussed is a plan to gauge the frequency for data evaluation. The relationship between the problem-solving business and the purchaser is also highlighted, showing the importance of the data sets that give information and business analysis using big data.

Key features:

  • Discusses the tools and techniques used in machine learning
  • Describes the sound principles of big data mining
  • Discusses the rudimentary principles of the social pursuit and connectivity with the humans
  • Considers how online shopping is entangled with networking with social sites and users’ experiences
  • Discusses Quality of Service (QoS) and explains the various attacks on cyber, enumerating the ways to enhance the trust in cyber world
  • Looks at the consequences of the recommender system, which is a technique based on collaborative filtering, showing new techniques for e-commerce
  • Discusses the different frameworks of business models of IOT with the help of a case study
This volume provides an abundance of valuable information for professionals and researchers working in the field of business analytics, big data, social network data, computer science, analytical engineering, and forensic analysis. Moreover, the book provides insights and support from both practitioners and academia in order to highlight the most debated aspects in the field.

CONTENTS:
Preface

1. Digital Marketing and Analysis Techniques: Transforming Internet Usage
Meenakshi Sharma, Nidhika Chauhan, Himani Bansal, and Loredana Stanciu

2. Machine Learning Techniques and Tools: Merits and Demerits
V. Ramasamy, B. Gomathy, O. Obulesu, Joy Lal Sarkar, Chhabi Rani Panigrahi, Bibudhendu Pati, and Abhishek Majumder

3. Machine Learning and Its Applicability in Networking
Amit Jain and Anand Nayyar

4. Machine Learning to Gain Novel Insight on Web Network Analysis
Meenakshi Sharma, Anshul Garg, and Nitin Jain

5. Online Trust Evaluation
Deepak Kumar Sharma, Nikita Chawla, and Ravin Kaur Anand

6. Trust-Based Sentimental Analysis and Online Trust Evaluation
S. Rakesh Kumar and S. Muthuramalingam

7. Denaturing the Internet through a Trust Appraisement Paradigm by QoS Accretion
Sherin Zafar and Deepa Mehta

8. Collaborative Filtering in Recommender Systems: Technicalities, Challenges, Applications, and Research Trends
Pradeep Kumar Singh, Pijush Kanti Dutta Pramanik, and Prasenjit Choudhury

9. Business Application Analytics through the Internet of Things
Deepak Kumar Sharma, Pragi Malhotra, and Jayant Verma

10. Business Application Analytics and the Internet of Things: The Connecting Link
Ankita Gupta, Ankit Srivastava, Rohit Anand, and Tina Tomazic

11. An Enablement Platform for an Internet of Things Application: A Business Model
B. D. Deebak

12. Social Media Analytics Using R Programming
Sonia Saini, Ruchika Bathla, and Ritu Punhani

Index


About the Authors / Editors:
Editors: Gulshan Shrivastava
Department of Computer Science & Engineering, National Institute of Technology Patna, India

Gulshan Shrivastava is working as researcher in the Department of Computer Science & Engineering at the National Institute of Technology Patna (Institute of National Importance), India. He is the author or editor of four books and the author of more than nine book chapters and 30 articles in international journals and at conferences. He also serves as Associate Editor of the Journal Global Information Management and the International Journal of Digital Crime and Forensics. He is also the IGI Global and Section Editor of Scalable Computing and serves on many editorial boards and international advisory boards of national and international journals. Dr. Shrivastava has delivered expert talks and guest lectures at several international conferences and also was an organizer for several conferences. He is also served the founder and organizing chair of International Workshop on Recent Trends in Security and Forensic Investigation ICT in conjunction with the IEEE 4th International Conference on Advanced in Computing & Communication Engineering (ICACCE-2018), Paris, France, in June 2018. He is currently actively working on a project for risk monitoring and android behavior analysis. His research interests include information security, android, data analytics, cyber security and forensic, mobile computing, intrusion detection, and computer networks.

Sheng-Lung Peng
Department of Computer Science and Information Engineering, National Dong Hwa University, Hualien, Taiwan

Sheng-Lung Peng is a Professor of the Department of Computer Science and Information Engineering at National Dong Hwa University (NDHU), Hualien, Taiwan. He is now the Dean of the Library and Information Services Office of NDHU, an honorary Professor at the Beijing Information Science and Technology University of China, and a visiting Professor at the Ningxia Institute of Science and Technology of China. He serves the Director of the ICPC Contest Council for the Taiwan region, a Director of the Institute of Information and Computing Machinery, Director of the Information Service Association of Chinese Colleges, and Director of the Taiwan Association of Cloud Computing. He is also a supervisor of the Chinese Information Literacy Association, Association of Algorithms and Computation Theory, and Interlibrary Cooperation Association in Taiwan. His research interests are in designing and analyzing algorithms for bioinformatics, combinatorics, data mining, and networks. Dr. Peng has edited several special issues of journals, such as Soft Computing, Journal of Internet Technology, Journal of Computers, MDPI Algorithms, and so on. He has published over 100 journal papers and at international conferences.

Himani Bansal
Jaypee Institute of Information and Technology, Noida, India

Himani Bansal has served as Assistant Professor at various reputable engineering colleges and universities. Currently, she is working with the Jaypee Institute of Information Technology, Noida, India. She holds many certifications, such as SAP-ERP Professional from SAP India Pvt. Ltd.; UGC National Eligibility Test (NET); IBM Certified Academic Associate DB2 9 Database and Application Fundamentals; Google Analytics Platform Principles by Google Analytics Academy; E-Commerce Analytics by Google Analytics Academy; and RSA (Rational Seed Academy) by IBM India. She has written many research papers for various international journals and conferences. She also has books to her credit along with edited chapters in international book series. She was also awarded the Eighth Annual Excellence Award in Research Journal Awards for her outstanding article, “Mitigating Information Trust-Taking the Edge Off Health Websites.” She has served as section editor, guest editor, convener, and session chair for various journals and conferences and has reviewed many research papers. She has organized, coordinated, and attended FDPs, training sessions, seminars, and workshops. She has also coordinated workshops for Indian Institutes of Technology Bombay under the National Mission on Education through Information and Communication Technology program initiated by the Ministry of Human Resource Development, India. She serves as life member of various professional societies, such as the Computer Society of India, International Society for Technology in Education, Computer Science Teachers Association, and International Association of Engineers, Institute of Electrical and Electronics Engineers, and Association of Computing Machinery.

Kavita Sharma
Department of Computer Science and Engineering, G.L. Bajaj Institute of Technology & Management, Greater Noida, India

Kavita Sharma is an Associate Professor in the Department of CSE at the G.L. Bajaj Institute of Technology & Management, Greater Noida, India. She formerly was an Assistant Professor at Dronacharya College of Engineering, Greater Noida, India, and Lecturer at Northern India Engineering College, Delhi, India. She has published five books and more than 45 research papers, chapters, editorials in international journals and conferences. She also served as Section Editor of Scalable Computing and serves as guest editor, editorial board member, and international advisory board member. She has also delivered the expert talks and guest lectures at international conferences and serves as the reviewer for several journals of IEEE, Springer, Inderscience, Wiley, etc. She is a member of IEEE, ACM, CSI (Life Member), SDIWC, Internet Society, Institute of Nanotechnology (Life Member), IAENG (Life Member), IACSIT, CSTA, and IAOE. She has actively participated in different faculty development programs and in various national and international workshops. Her areas of interest include information and cyber security, mobile computing, android, web mining, data analytics and machine learning. Dr. Sharma received a PhD in Computer Engineering from the National Institute of Technology, Kurukshetra, (Institution of National Importance) India, and an MTech in Information Security from Ambedkar Institute Technology of Advanced Communication Technology & Research (formerly Ambedkar Institute of Technology), Delhi, India. She has also completed her BTech in IT from the I.M.S. Engineering College, Ghaziabad, India. In addition, she was awarded a Fellowship from the Ministry of Electronics and Information Technology, Government of India.

Meenakshi Sharma
School of Computer Science and Engineering, Galgotias University, India

Meenakshi Sharma is working as a Professor at the School of Computer Science and Engineering, Galgotias University, India. She has over 15 years of experience in teaching. She has published over 50 research publications in IEEE Transaction, SCIE, SCI, and Scopus. She worked as a guest editor for the International Journal of Electronics, Communications, and Measurement Engineering. She had guided one PhD candidate, and six candidates are currently under her guidance. Her research interests are big data analytics, data compression, digital image processing, and data warehousing. She received her MTech in Computer Science and Engineering from Kurukshetra University, India, and was awarded her PhD in Computer Science from Kurukshetra University as well.




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