Media & Communications

Intelligent Data Analytics in Media Communication to Improve Public Health Care
Editors: Rishabha Malviya, PhD
Swati Verma, PhD
Harish Kumar, PhD

Intelligent Data Analytics in Media Communication to Improve Public Health Care

In Production
Pub Date: Forthcoming April 2025
Hardback Price: $260 US | £210 UK
Hard ISBN: 9781779520616
Pages: Est. 733pp w/index
Binding Type: Hardback / eBook
Notes: 7 color and 50 b/w illustrations


Reviews
“Provides a vital analysis of how social media and healthcare merge to determine the future of public health and wellness in a world where technology is the driving force behind innovation and development . . . Captures the multidimensional nature of the convergence between social media and healthcare. These chapters provide an in-depth assessment of cutting-edge techniques and technologies, ranging from data mining techniques that harness the enormous potential of social media data to the application of artificial intelligence and machine learning in healthcare administration. . . . Very useful and inspiring book. It will serve as a sourcebook of knowledge and practical strategies for healthcare practitioners, academics, and policymakers alike as we negotiate the challenges of a digital era in which information is exchanged, distributed, and consumed at an unparalleled rate, and in perplexing variety.”
—From the Foreword by Senior Journalist; Former, Editor-in-Chief & CEO, CNEB News Channel; Former, Executive Producer, Aaj Tak TV-India; Former, Executive Editor, Jansatta – India; Managing Trustee, Samyak Foundation


This new book offers vital insights into the use of data analytics in social media for effective communication for health promotion and illness prevention and for healthcare information security, harnessing the power of data mining tools and techniques, artificial intelligence, and other advanced technologies.

The book discusses collecting information intelligently from social media, which has sparked the interest of the biomedical and health informatics communities. It shows how using consumer-generated data can improve the effectiveness of public health messages as well as for better healthcare outcomes while cutting costs. It looks at data mining and analytic tools with deep and machine learning technologies for the development of effective communication strategies, for the early detection of health conditions, for using social media for health promotion and disease prevention messages, and more.

The book covers digital issues in healthcare, such as cybersecurity threats and provides useful ways to manage these risks. It also looks at how mental health is portrayed in the media and the strength of social media activism movements, as seen by the #Stoptrolling movement. The COVID-19 epidemic highlighted the significance of clear, accurate, and timely communication in healthcare, and this book investigates how social media platforms played a critical role in sharing critical information during this worldwide disaster.

Intelligent Data Analytics in Media Communication to Improve Public Health Care provides a thorough and forward-thinking study of using today advanced technology for improving healthcare via the creative use of social media and technology

CONTENTS:
Foreword by Rahul Dev

Preface

PART I: Social Media and Healthcare: Advancements in Computation Techniques for Health Management

1. Data Mining Techniques in Social Media

S. Raja Rajeswari

2. Social Media Analytics and Healthcare Promotion: A Review of Effects and Usage of Data Analytic Tools with Deep and Machine Learning Technologies
R. Pushpa Lakshmi

3. Use of Artificial Intelligence in Healthcare Management: Issues and Challenges
Swarnika Pandey and Agya Ram Pandey

4. Data Mining and Electronic Commerce to Improve Public Health Care
Shivang Dhoundiyal and Md Aftab Alam

5. Tackling Cybercrime: A Comprehensive Study of Mitigation Strategies for Various Types of Cyber Attacks in Healthcare
Yash Thakkar, Ashwini Singh, Janvi Kawa, and Amit Aylani

6. Health Within Arms Reach: A Review Study on Utility and Reception of m-Health Services in India
Nitesh Tripathi, Sayak Pal, Sharmila Kayal, and Swati Agarwal

7. Intelligent Data Analytics and Visualisation Based Study of Fast Food Impact on Public Health
Saakshi Rana, Komal Jindal, and Nidhi Malik

8. Predicting Early Signs of Heart Attack by Implementing Smart Health Monitoring Using IoMT Devices
Namrata Nagpal, Gauri Gupta, Neetigya Maurya, and Meenakshi Srivastava

9. Data Mining in Social Media: From Noise to Knowledge
Aditya Sharma, Md Aftab Alam, and Shristy Verma

10. The Intersection of Social Media and Public Health: A Review of Sentiment Analysis, Social Network Analysis, Trend Analysis, and Topic Modeling
Akash Ghosh, Phoenix Parisian, Yan Yan, and Wenjun Lin

Part II: Social Media and Healthcare: Roles and Advances

11. Harnessing the Power of Social Media for Health Promotion and Disease Prevention

S. C. Vetrivel and T. Mohanasundaram

12. Detection and Classification of Media for Improving Healthcare
Asha Yadav

13. Development of Effective Communication Strategy for Menstrual Hygiene In Rural India
Suruchi Agrawal and Agya Ram Pandey

14. Health Messages on Social Media Platforms in the Age of Artificial Intelligence
Sunil Kumar Mishra

15. Early Detection of Health Conditions Using Electronic Media
Divya Surisetti, Suruchi Agarwal, and Swatantra K. S. Kushwaha

16. Challenges to Social Media for Improving Health Care
Deepika Devnani, Manisha Kawadkar, Rupesh Dudhe, Anshu R. Dudhe, and Omji Porwal

17. The Challenges to Social Media for Improving Health Care during Covid-19
Divyshikha, Tarun Goma, and Bhawani Shankar

18. A Thematic Analysis of “Hashtag Stoptrolling” (#Stotptrollig ) Activism Campaign on Twitter: Gatekeeping of Information on Social Media, Reasons, Effects, Appeals, and Suggestions
Meenakshi Pandey and Anurag Dave

19. Media Depictions of Mental Illness: An Analytical Study
Priya Upadhyay and Bhawani Shankar

20. Future Trends of Social Media in Health Care Promotion
Manisha Kawadkar, Deepika Devnani, Rupesh Dudhe, Anshu R. Dudhe, and Omji Porwal

21. Health Communication in India during Covid-19
Agya Ram Pandey

22. Health Reporting in India: Public Health Development and Promotion
Sakshi Verma and Paramveer Singh


Index


About the Authors / Editors:
Editors: Rishabha Malviya, PhD
Associate Professor, School of Medical & Allied Sciences, Galgotias University, Greater Noida, Uttar Pradesh India

Rishabha Malviya, PhD, is working as Associate Professor in the Department of Pharmacy, School of Medical and Allied Sciences, Galgotias University, India. He has 12 years of research experience. His area of interest includes formulation optimization, nanoformulation, targeted drug delivery, localized drug delivery and characterization of natural polymers as pharmaceutical excipients. He has authored more than 200 research/review papers for national/international journals of repute. He has 58 patents (19 grants, 38 published, one filed) and publications in reputed national and international journals. He has received an Outstanding Reviewer Award from Elsevier. He has authored and edited 48 books (Wiley, CRC Press/Taylor and Francis, Springer, River Publisher, IOP Publishing, and OMICS Publishing Group) and authored 31 book chapters. His name has included in World Top 2% Scientists by Stanford University. He is a reviewer, editor, and editorial board member of more than 50 national and international journals of repute. He was an invited author for the magazine Atlas of Science as well as a pharma magazine dealing with B2B industry, Ingredient South Asia. He completed his BPharm from Uttar Pradesh Technical University and MPharm (Pharmaceutics) from Gautam Buddha Technical University, Lucknow Uttar Pradesh, India. His PhD (Pharmacy) work was in novel formulation development techniques.

Swati Verma, PhD
Department of Pharmacy, I.T.S. College of Pharmacy, Ghaziabad, Uttar Pradesh, India

Swati Verma, MPharm, is working in the Department of Pharmacy at I.T.S. College of Pharmacy, Ghaziabad, Uttar Pradesh, India. Her areas of interest are in computer-aided drug design, analytical chemistry, targeted drug delivery, and nanoformulation. She has authored many review papers published in international journals. She has authored several book chapters and edited three books. She completed a BPharm at Dr. A.P.J. Abdul Kalam Technical University and MPharm (Pharmaceutical Chemistry) at Banasthali Vidyapith, Rajasthan, India. Her PhD work is in neurodisorders.

Harish Kumar, PhD
Department of Mass Communication, Faculty of Arts and Social Studies, St. Xaviers University

Harish Kumar, PhD, is working in the Department of Mass Communication, Faculty of Arts and Social Studies, at St. Xaviers University, Kolkata, India He is an editorial board member of The Researcher and the Asia Pacific Journal of Media and Broadcasting. He contributed 14 research papers and 10 chapters in edited volumes and has created content for MOOC platforms such as E-PG Pathshala and SWYAM. Dr. Kumar is supervising three PhD scholars. He is a member of the boards of studies and research committees of several universities. He has 12 years of academic experience and five years of industry experience (radio and television).




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