Hospitality & Tourism

Advances in Hospitality and Tourism

Dynamics of Heritage Management and Tourism Development
Trends, Practices, and Approaches

Editors: Surabhi Srivastava, PhD
Ruchika Kulshrestha, PhD

Dynamics of Heritage Management and Tourism Development

In Production
Pub Date: Forthcoming August 2024
Hardback Price: $200 US | £150 UK
Hard ISBN: 9781774918043
Pages: Est. 312pp w/index
Binding Type: Hardback / ebook
Series: Advances in Hospitality and Tourism
Notes: 12 color and 20 b/w illustrations

This book explores and elaborates on the concept of “heritage tourism” and its implications for the tourism industry worldwide. Dynamics of Heritage Management and Tourism Development: Trends, Practices and Approaches is an anthology of conceptual analysis, its implications using a number of case studies, and research analysis on heritage management with community involvement for tourism development. The book also emphasizes the responsibility for regulating the dynamics of historic tourism on the individual rather than the government level.

The book is unique in that it offers a thorough assessment of the literature on heritage management in order to highlight the significance of conserving and promoting tangible and intangible cultural assets for sustainable tourism development. It also seeks to provide direction for destinations experiencing problems with heritage management and for developing new tourism destinations. The book provides in-depth knowledge by covering dynamics from traditions to digitization. The chapters focus on what is acquired from previous generations, both material and immaterial, and what constitutes a cultural heritage. Topics covered include changing dynamics of heritage management through sustainability, challenges in conservation of architectural heritage, tourism development in urban areas, digitization as a tool for conservation and sustainability, and more. The book makes extensive use of case studies to demonstrate the strategies and impacts related to heritage tourism in different countries.

The book will be of interest to professors and researchers in the field of heritage management, tourism management, and conservation of heritage resources as well as for policymakers, administrators, and tourism promoters as a guideline and roadmap.

CONTENTS:
Preface

SECTION 1: CHANGING DYNAMICS OF HERITAGE MANAGEMENT AND SUSTAINABLE TOURISM
1. Changing Dynamics of Heritage Management through Sustainability

Ruchika Kulshrestha and Surabhi Srivastava

2. Interpretation as a Management Tool for Birdwatching Tourism Sites: The Case of the Arena Blanca Reserve, Alto Mayo, Perú
Pablo César Romo-Román, Rosse Marie Esparza-Huamanchumo, María De La Cruz Del Rio-Rama, and José Álvarez-García

3. Challenges in Conservation of Architectural Heritage and Tourism Development in Urban Areas: A Case Study in Ho Chi Minh City, Vietnam
Nam Trung Nguyen, Bao Ha Son, Nga Viet Nguyen, and Thanh Van Vo

4. Digitization as a Tool for Conservation and Sustainability of the Built Heritages: A Distant Dream or an Existing Reality?
Javed Salim, Anubha, Sarah Hussain, Nusrat Yasmeen, and Priyakrushna Mohanty

5. The Evolution of the Image of Andalusia in Tourism: From the Foreign Vision to the Integration of the Romantic Cliché in Contemporary Promotional Activity
José David Albarránperiáñez

6. Tîrthadarúana: Pilgrimage-Centric Construct and Reconstruct of Varanasi/Kâúî
Krishna Kumar, Shankha Pratim Bhattacharya, and Pulak Mishra

7. Heritage Management and Tourism Development Strategies in Tamilnadu
I. M. Karthikeyan

SECTION 2: BRANDING AND MARKETING OF HERITAGE TOURISM PRODUCTS
8. World Heritage Sites in the Tourist Destinations Known as “Pueblos Mágicos” (Magic Towns)

Miriam Edith Pérez-Romero, Martha Beatriz Flores-Romero, Donaji Jiménez-Islas, and José Álvarez-García

9. The Potential of Military Tourism for Peace Fostering and Sustainable Heritage Management
Isabel Vaz De Freitas and Makhabbat Ramazanova

10. “I Am a Central Museum”: A Smartphone Application for Filling the Gap Between History and Visitors
Sarang S. Dhote

SECTION 3: SOCIAL CULTURAL ASPECTS OF HERITAGE MANAGEMENT AT TOURIST DESTINATIONS
11. The Threat to Cultural Heritage in the Viticultural Areas of Serbia

Radmila Jovanoviæ, Jonel Subiæ, Fernando Almeida-García, and Predrag Vukoviæ

12. Ethnic-Based Heritagization and Interpretation of Past Cultural Legacies in Ethiopia: Its Discourse and Impacts
Tsegaye Ebabey and Yonas Legesse

13. Stakeholder Collaboration for Sustainable Tourism Development at Cham Community’s Living-Sacred Sites in Vietnam: A Living Heritage Approach
Tuyen Dai Quang

14. Preserving Intangible Cultural Heritage of the Khasi Indigenous Community of Meghalaya Through the Nongkrem Dance Festival: An Event Tourism Destination Perspective
Iadonlang Tynsong and Sharad Kumar Kulshreshtha

Index


About the Authors / Editors:
Editors: Surabhi Srivastava, PhD
Associate Professor, Om Kothari Institute of Research and Management, Kota, Rajasthan, India

Surabhi Srivastava, PhD, is a scrupulous and analytical researcher with 18 years of teaching experience in heritage tourism marketing and management. She is an Associate Professor at the Om Kothari Institute of Research and Management, Kota, Rajasthan, India. She has organized workshops, seminars, and presentations, educating students, peers, and superiors on exploring new trends in tourism development. She has contributed as the author of four books (national publications) and editor of two books (international publications) on heritage tourism, dedicated toward research findings, gaps, and limitations of heritage tourism academia. She has been awarded first prizes for her research and also received the Global Women Inspiration Award (2022) for exploring tribal tourism, nature tourism, and agri-tourism for community development. She holds an MBA (tourism) and a PhD (Tourism) from the University of Lucknow, India, and a PDF (Tourism) from the University of Kota (UGC-sponsored), India.

Ruchika Kulshrestha, PhD
Assistant Professor, Institute of Business Management, GLA University Mathura, India

Ruchika Kulshrestha, PhD, is working as an Assistant Professor at the Institute of Business Management at GLA University Mathura, India. Her research interest pertains to heritage tourism, destination management, tourism marketing, and tourist behavior. She has published her research work in reputed international Scopus-indexed journals and also presented papers at various international conferences. Her articles are published in the Economic Times, Travel Daily News, and other magazines. She had the opportunity to be a session chair at IIM Kashipur and DSMS Durgapur, among others. She has received various awards for her contribution to tourism education. She is actively involved in faculty development programs. She was awarded her PhD (Tourism) from Jiwaji University and MBA (Tourism) from IIPS Indore, India. She is UGC NET (Tourism Management) qualified.




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