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Electronic Commerce Management for Business
This new volume discusses contemporary issues facing entrepreneurs and businesses in high-growth economies in the digital age, focusing the integration of entrepreneurship and sustainable business that represents a proactive approach to addressing global challenges, creating value for society, and ensuring the long-term viability of businesses. CONTENTS: About the Authors / Editors: Editors: Ruchi Khandelwal, PhD Deputy Director, Amity School of Business, Amity University Uttar Pradesh, India Ruchi Khandelwal, PhD, is currently Deputy Director with the Amity School of Business, Amity University Uttar Pradesh, India. She is a passionate academician and proficient administrator with a proven career of over two decades. Being an alumnus from prestigious institutions like Shaheed Sukhdev College of Business Studies, Delhi School of Economics and Aligarh Muslim University, she strives for excellence in different spheres of education. Dr. Khandelwal effectively balances her passion for teaching and her interest in research with her knack for administration. Her research interest lies in the consumer decision making, marketing psychology, food marketing and nutrition, entrepreneurship, and strategy and emerging market economies. She has presented her research at several national and international conferences and has widely published research papers, case studies, and book chapters in various books and refereed journals of national and international repute. Being responsible for academic planning and administration, she is actively involved in the accreditation and quality initiatives at the institute and university level. An able mentor and instructor to students and colleagues alike who constantly endeavors to lead by example and motivate to excel, Dr. Khandelwal is an empathetic individual who collaborates with Sunrise Foundation Trust for implementation of welfare activities for the underprivileged and needy. Deepa Kapoor, PhD Professor, Amity School of Business, Amity University Uttar Pradesh, India Deepa Kapoor, PhD, is a Professor at Amity School of Business, Amity University Uttar Pradesh. She holds a PhD from the University Business School, Panjab University Chandigarh, India. She has been working for more than 15 years in academics and field teaching, advertising management, public relations, marketing research, and digital marketing. Her research interests are in the areas of advertising, services marketing, digital marketing and consumer behavior. She has been instrumental in conducting training programs on digital marketing for national and international participants. She has co-edited two books, and her research papers have been published in reputed international journals. She is actively involved in various institutional building activities like program review and outcome assessment committees, boards of studies, internal quality and assurance cells, and study abroad programs. Nidhi Gupta, PhD Associate Professor, Amity School of Business of Amity University, Noida, India Nidhi Gupta, PhD, is an Associate Professor in the Amity School of Business of Amity University, Noida, India. She has more than 19 years of rich experience in the field of marketing and entrepreneurship. She is an Innovation Ambassador for the Ministry of Education, Innovation Cell. She is a certified trainer to conduct entrepreneurship courses. She worked as a National Assessment and Accreditation Council (NAAC) steering committee member and member of the internal quality assurance cell (IQAC) to develop quality systems for the improvement of academics. She has been mentoring many budding entrepreneurs and family business owners in various clusters/sectors. She conducts the annual flagship event Eweek for young students and budding entrepreneurs to promote the spirit of entrepreneurship. Dr. Nidhi has actively contributed as a resource person for various programs conducted in association with the Department of Science & Technology, Government of India, such as Entrepreneurship Awareness Camps, Technology Entrepreneurship Development Programme (TEDP), Women Entrepreneurship Development Program (WEDP). She has organized various international and national conferences, seminars, workshops, E-summits, national level business plan competitions in association with MSMEs. She has conducted training sessions to improve student capacity, competence, and entrepreneurial skills. She has presented her research at several national and international conferences and has published several research papers, case studies, and book chapters in various books and refereed journals of national and international repute. She has established herself as an innovative and effective administrator. Neha Gupta, PhD Assistant Professor, Amity School of Business, Amity University Uttar Pradesh, Noida, India Neha Gupta is currently working as an Assistant Professor at the Amity School of Business, Amity University Uttar Pradesh, Noida, India, and has more than seven years of rich experience in academics and research. Dr. Gupta has published more than 35 research papers in journals of national and international repute indexed in SCIE, ABDC, ABS, SSCI, and Scopus. She is also a member of the editorial board of the International Journal of Data Mining, Modelling & Management and review boards of OPSEARCH, Journal of Statistical Computation and Simulation, Technological Forecasting and Social Change, International Journal of Management Science and Engineering Management, among others. She has successfully edited special issues of the Journal of Revenue and Pricing Management (2020), Transnational Marketing Journal (2021), and Dynamic Relationships Management Journal (2023(. She is a gold medalist and a life member of the Operational Research Society of India. Her three books are published by Springer Nature and CRC Press, Taylor & Francis. She has presented papers at various national and international conferences and has won best research paper awards. Her research interest includes optimization, decision-making, transportation, operations management, supply chain management, mathematical programming, and data analysis using R, SPSS, LINGO, Power BI, Tableau, etc. |
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The series aims to bridge the gap between academic rigor and practical application, providing tools that empower educators, researchers, students, and activists to spark change and advance the cause of gender equality around the world. For more information, visit: Click here AAP Editor & Author Dr. Wasim Siddiqui to Lead the World Food Preservation Center, USA AAP congratulates Professor Mohammed Wasim Siddiqui on this new and prestigious appointment. In this role, he directs the planning, development, and implementation of plans within the organization, which is dedicated to reduction of postharvest food loss and wastage. Dr. Siddiqui will also originate and promote existing initiatives of the sister universities and institutes of the World Food Preservation Center® LLC. Dr. Siddiqui is editor of two book series with AAP. For more information, visit: Click here Announcing a new AAP book series: Perspectives and Anthropology in Tourism and Hospitality (PATH) For more information, visit: Click here The new AAP book series Innovations in Microbiology welcomes book proposals. For more information, see: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work " Advances in Audiology and Hearing Science" to a final publishing phase. Despite the fact that the book brought together 41 different authors (with very different writing styles), AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. 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Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! 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Everyone on the AAP team gave me the utmost care for which I will always be grateful. They took the time to discuss my proposal. This meant transforming some aspects and changing the proposal, but it made for a stronger and better book. I really appreciated the team members for outstanding performance and the skills they used to achieve that performance. I am very thankful for their help and effort, for their professional guidance and assistance.” —Daniela Pinna, Department of Chemistry, University of Bologna, Italy AAP book title: The Chemical Evolution of Phosphorus: An Interdisciplinary Approach to Astrobiology “I’m very pleased with the books you have edited. 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