Hospitality & Tourism

Tourism and Hospitality
Issues and Developments

Editor: Jaime A. Seba

Tourism and Hospitality

Available now.
Pub Date: December 2011
Hardback Price: see ordering info
Hard ISBN: 9781926692913
Paperback ISBN: 9781774632284
E-Book ISBN: 9781466559998
Pages: 286pp
Binding Type: hardbound / ebook / paperback

Now Available in Paperback


This title includes a number of Open Access chapters.



Tourism and hospitality have become key global economic activities as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is big business. It is one of the world’s largest industries, and in many regions it is the single largest source of investment and employment. Tourism and Hospitality provides a look at many important issues in the field, including understanding tourist preference, satisfaction, and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the increasing popularity of cultural and heritage tourism; strategies for sustainable tourism; and more.

CONTENTS:
• An Empirical Study of Tourist Preferences Using Conjoint Analysis
• Tourist Satisfaction and Destination Loyalty Intention: A Structural and Categorical Analysis
• Recreation, Tourism, and Rural Well-Being
• The Development and Research of Rural Tourism Based on “Leisure Experience”
• A Study on Tourism Image Orientation of Tianjin
• Cultural Tourism: Gold Mine or Land Mine?
• A Discussion on the Improvement of Management Strategy for China Group Hotel
• Education Tourism Market in China: An Explorative Study in Dalian
• The Value and Effect of the Tourism Industry‘s Priority to Restoration and Rebuilding After Catastrophe
• Traveling Pattern and Preferences of the Arab Tourists in Malaysian Hotels
• Rural Tourism: An Annotated Bibliography
• Community Leaders’ Perceptions Toward Tourism Impacts and Level of Community Capacity Building in Tourism Development
• Assessing the Level of Community Capacity Building in Tourism Development in Local Communities
• Cultural Sustainability and Heritage Tourism: Problems in Developing Bun Festival Tourism in Hong Kong
• Resort Potentials as a Strategy for Sustainable Tourism Development in Plateau State, Nigeria
• A Position Paper on Cultural & Heritage Tourism
• Consideration of Historical Authenticity in Heritage Tourism Planning and Development
• Local Residents’ Attitudes Toward Potential Tourism Development: The Case of Ansted, West Virginia
• The Recreational Valuation of a Natural Forest Park Using Travel Cost Method in Iran
• Estimating Arrival Numbers for Informal Recreation: A Geographical Approach and Case Study of British Woodlands
• Index


About the Authors / Editors:
Editor: Jaime A. Seba
Research Specialist, Hospitality and Tourism Service, Seattle, Washington, USA

As a specialist in hospitality and tourism service, Jaime Seba has conducted extensive industry research to develop training initiatives for cruise ship staff around the world, including the United States, United Kingdom, India, Indonesia, and the Philippines. Certified in human performance improvement through the American Society of Training and Development, she works with major cruise lines to improve customer service and enhance operational function through the integration of new technology. Seba has more than 10 years of experience in media, public and corporate communication.




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