Business Management

Strategic Business Infrastructure Development and Contemporary Digital Transformation in Modern Enterprise
Editors: Dr. Nilanjan Ray
Dr. Sudin Bag

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Strategic Business Infrastructure Development and Contemporary Digital Transformation in Modern Enterprise

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Introduction


Management and strategies for digital enterprise transformation have gained focus from many businesses, employees, customers, suppliers, and other groups that have an interaction with the organization. In this context a digital enterprise is an organization that uses digital technologies as a competitive advantage in its internal and external business operations and for the shaping of present and future activities on a digital platform. Adoption of digital technology is leading to reinventing innovative digital enterprise models that have led to rapid development and modernization. Access to digital enterprise is available online and on devices such as smart phones, which leads to boost organization through digital marketing and its subsections like SEO, SEM, social media marketing and so on. Disruptive technology is providing new challenges and opportunities, easy access to international markets, quick access to customers, employees and suppliers, and new competitors. Transactions are swiftly completed digitally online in real time and with maximum savings in transaction cost and replacing human interaction with machine interactions and artificial intelligence.

There are many advantages for digital enterprise transformation that can eliminate paper-based records and middlemen, and provide consumers with direct personalized experience to manage their digital records and access useful information online, which can lead to: reduced costs, improved efficiency and management of data, higher transparency, global reach, available 24/7, reduced time to reach different markets, and increased savings to organisations. Digital usage in the form of electronic transactions, customers, employees, and supplier’s interaction, and internal business processes has increased rapidly online. The biggest differentiator of all comes from having a digitally empowered workforce.

Digital Trends

  • Digital Enablers: Demographics, connectivity and convergence, consumers and expectations

  • Intelligent Automation: The essential new co-worker for the digital age.

  • Liquid Work-Force: Building the workforce for today’s digital demands.

  • Platform Economy: Technology-driven business model innovation from the outside in.

  • Digital Media Landscape: Social media and the undeniable transformation.

  • Digital Trust: Strengthening customer relationships through ethics and security.


Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity. Digital enterprises in the form of many new start-ups are lean and competing globally for customers with superior services, discounts and incentives, and breaking the monopolistic business models of major organizations, banks, and financial institutions. Management, strategy, and innovation are the key for digital enterprise transformation.

Sub Themes:

We invite all researchers, academicians, developers, practitioners, and research scholars to contribute chapters in the field of international business and business modeling approaches with an emphasis on practical examples. Each article is expected to cover application of R and Amos in business model development.

Topics of interest include (but not limited to):

  • Business opportunities in digital era in national and international markets

  • Managing technology in business

  • Digital economy

  • Application of machine learning in business modeling

  • New business innovation for the tech savvy customers

  • Digital transformation

  • Information governance

  • Resources management and optimization for profit maximization

  • New business model in the digitalized arena for sustainable development

  • Social entrepreneurship and business

  • Enterprise governance of IT

  • Corporate responsibility, ethics & accountability for sustainable business

  • New model for accounting & finance.

  • Digital trends: Big Data, Cloud, IoT and IoE

  • Business modeling through Big Data analysis

  • Revival strategy in this unprecedented trouble

  • Business innovation and management approach in shaping the world economy.

  • New theoretical and practical approach to save new entrepreneurial activity.

  • Business strategies to dealing with change

  • Explore the game changer in this VUCA world

  • The best way of transformation for the business sustainability

  • Creativity and innovation for strategic improvement

  • Global restructure with digital platform

  • Thinking better and decision making

  • Digital ethics


Important Dates:

Proposal Submission: 30th September, 2020
Full chapter Submission: 16th November, 2020
Review results by Editors: 31st December, 2020
Revision Submission by Authors: 15th February, 2021

Submission Procedure:

Researchers and practitioners are invited to submit a chapter proposal of 500–1000 words clearly mentioning research problems, frameworks, and major findings in brief on or before 30th Oct 2020. The length of each chapter paper should be about 5000–8000 words including reference subject to acceptance of the chapter proposal. It should be sent as a Word file with 1.5 line spacing, using 11 point font in Times New Roman, and referencing should be on the basis of APA style. Each contribution must be unpublished and original work of the author(s).

Chapter/papers should be sent to: submission.crcpress@gmail.com

For any further query contact us at: Dr. Nilanjan- 8334968132, Dr. Sudin-9239473056.


About the Authors / Editors:
Editors: Dr. Nilanjan Ray
Associate Professor, Department of Management (SOBE) Adamas University, West Bengal, India

Dr. Sudin Bag
Assistant Professor, Department of Business Administration, Vidyasagar University, West Bengal, India




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