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Reviews “A comprehensive work that explores the evolving landscape of rural and heritage tourism across the Southeast Asian region, offering valuable insights into the latest trends, challenges, and opportunities within the industry. . . . The meticulous research and the collaborative effort are truly commendable. The in-depth case studies, forward-thinking perspectives, and practical recommendations provide valuable guidance for academics, policymakers, and industry professionals alike. By addressing crucial aspects such as sustainability, digital transformation, and cultural authenticity, the book not only enhances our understanding but also paves the way for future advancements in the tourism sector.” —From the Foreword by Swagata Sen, PhD, Professor, Department of Commerce University of Calcutta, India Recent trends in rural and heritage tourism in Southeast and South Asia reflect a dynamic shift toward sustainability, digital integration, and an increased focus on local experiences and wellness. Southeast Asian countries are prioritizing sustainable tourism to mitigate the negative impacts of poorly managed tourism. Initiatives under the ASEAN Tourism Strategic Plan aim to promote greener infrastructure, local engagement, and policies encouraging sustainable practices. CONTENTS: About the Authors / Editors: Editors: Nilanjan Ray, PhD Associate Professor, Department of Management Studies, JIS University, West Bengal, India Nilanjan Ray, PhD, is presently an Associate Professor in the Department of Management Studies at JIS University, West Bengal, India. Prior joining to JIS University, Dr. Ray was at the Institute of Leadership Entrepreneurship and Development as Associate Professor and Head of Department with the additional responsibility as Director IQAC. Prior to that he was also affiliated with Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics at Adamas University in Department of Management, School of Business and Economics, West Bengal, India. He has more than 12 years of teaching and six years of research experience. He has supervised and awarded several doctoral scholars and guided over 50 postgraduate students projects also. Dr. Ray has contributed over 90 research papers in national and international journals and proceedings and 13 edited research handbooks from Springer, IGI-Global USA, and Apple Academic Publisher CRC Press. He has obtained one patent from Germany and two copyrights from India. He is a reviewer for Tourism Management, Journal of Service Marketing, Journal of Business and Economics, and Research Journal of Business and Management Accounting and as an editorial board member of several journals. Dr. Ray has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Dr. Ray is a life member of the International Business Studies Academia, fellow member of the Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals, New York, USA, and Calcutta Management Association. Dr. Ray has earned a certified Accredited Management Teacher Award from the All India Management Association, New Delhi, India. He has earned the degrees of PhD (Mktg); MCom (Mktg); MBA (Mktg); and STC FMRM (IIT-KGP). Amitava Basu, PhD Principal, Banwarilal Bhalotia College, Asansol, West Bengal, India Amitava Basu, PhD, is the Principal of Banwarilal Bhalotia College, Asansol, West Bengal, India, with more than 7000 students per academic session. He joined as an Assistant Professor in this college in 2002. He has many research papers in journals of national and international repute. He has also completed research projects of the Indian University Grants Commission and has acted as research supervisor to PhD students, who have successfully completed their research under his guidance. In a short span of time, he has taken the college to new heights with his exemplary leadership and administrative prowess. He is also involved in community service and different social projects. Prof. Basu earned his MCom degree from the University of Burdwan and was awarded PhD in 2004 by the same university. Santanu Mallick, PhD Assistant Professor, Department of Commerce, Banwarilal Bhalotia College, Asansol, Paschim Burdwan, West Bengal, India Santanu Mallick, PhD, is an Assistant Professor in the Department of Commerce, Banwarilal Bhalotia College, Asansol, Paschim Burdwan, West Bengal, India. He also held the position of Additional Treasury Officer in the Bongaon Treasury under the Department of Finance, Government of West Bengal. His research interest lies in financial markets, behavioral finance, developmental economics, women empowerment, etc. He has presented many research papers at different national and international conferences, seminars, and webinars. He is the coordinator of the Entrepreneurship Development Cell – Swabalamban of Banwarilal Bhalotia College, Asansol. He has contributed as content developer and presenter for massive open online courses (MOOCs) under SWAYAM, Ministry of Education, Government of India. He has successfully completed an immersion program on entrepreneurship organized by Bradley University, Peoria, IL, USA. He also acts as a convenor for Indian Council of Social Science Research (ICSSR)-sponsored seminars and research workshops. He stood second in his MCom examination in 2015 at the University of Calcutta. He completed PhD in Behavioural Finance from the University of Calcutta. Amalendu Samanta, PhD Assistant Professor, Department of Commerce and Bursar, Banwarilal Bhalotia College, Asansol, West Bengal, India Amalendu Samanta, PhD, is an Assistant Professor in the Department of Commerce and Bursar at Banwarilal Bhalotia College in Asansol, West Bengal, India. With over two decades of teaching experience, Dr. Samanta brings a wealth of knowledge to his role. His commitment to academic research is evident through his active participation in national and international seminars and webinars, where he has contributed research papers. His scholarly contributions can be found in esteemed national and international journals as well as edited volumes of research articles. He authored the book Financial Accounting Premiere, tailored for undergraduate and postgraduate students of accounting. He also served as the editor for compilations of research articles in different edited volumes. His expertise lies in the fields of accounting and financial management. He completed his undergraduate studies at St. Xavier College, Kolkata, followed by a master degree from the University of Burdwan, India, and earned his doctoral degree in Business Administration from the same university. |
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AAP WELCOMES PROF. MOHAMMED KUDDUS, PhD, AS AAP’S NEW ACQUISITIONS EDITOR for books on biotechnology, enzymology, microbiology, bioinformatics, bioremediation, biomedical technology, value-added products etc. Dr. Kuddus is Head of the Department of Biochemistry at the College of Medicine, University of Hail, Kingdom of Saudi Arabia. He is listed in Elsevier/Stanford University World’s Top 2% Scientists. He seeks book proposals from potential editors to consider for publication with Apple Academic Press. Contact: kuddus@appleacademicpress.com for more information. AAP welcomes Dr. Maulin P. Shah as AAP’s new acquisitions editor for books on Applied Microbiology, Environmental Biotechnology and Waste Management. Dr. Shah, a Scientist in the Industrial Wastewater Research Lab at Enviro Technology Ltd., India. seeks book proposals to consider for these topics and related areas: applied microbiology, environmental biotechnology and waste management, including environmental pollution, wastewater treatment, bioenergy, biofuel, circular economy, leachate treatment activated sludge process, environmental microbiology, agricultural microbiology, advance oxidation process, bio-electrochemical systems, bacterial genomics for wastewater treatment, and heavy metal remediation. maulinshah1979@gmail.com for more information. AAP is pleased to announce Shrikaant Kulkarni, PhD, as our new Senior Commissioning Editor for books in the areas of Polymer Sciences, Chemical Sciences, Nuclear Sciences, and Material Sciences. Dr. Kulkarni is Adjunct Professor, Faculty of Business, Victorian Institute of Technology, Melbourne, Australia; and Adjunct Professor, Centre of Research Outcome and Impact, Chitkara University, Punjab, India. You can reach him at Email: srkulkarni21@gmail.com for more information. New Book Series: AAP Series on Waste Biomass Valorization will explore the transformation of biomass resources into valuable products, addressing the growing need for sustainable alternatives to fossil fuels and non-renewable resources. For more information and to propose a book, please visit: Click here Congratulations to Hafiz Ansar Rasul Suleria, PhD, for receiving the Dean’s Award for Excellence in Research from the University of Melbourne, Australia, in recognition for his exceptional performance and strong commitment to advanced research in food science. Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work to a final publishing phase. AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. 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Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! 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