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In today’s rapidly evolving business landscape, the fusion of physical and digital experiences has given rise to a new phenomenon known as "phygitalization." Phygitalization refers to the convergence of physical and digital elements, where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This blending of the physical and digital worlds has significant implications for marketing strategies, prompting marketers to adopt new perspectives and approaches to engage and connect with their target audience. This new book, Marketing Perspectives on Phygitalization, examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. CONTENTS: About the Authors / Editors: Editors: Sudhir Rana, PhD College of Healthcare Management and Economics at Gulf Medical University, UAE Sudhir Rana, PhD, is a faculty member of Marketing and Strategy at the College of Healthcare Management & Economics, Gulf Medical University, UAE. He has set high standards in academics and research. Dr. Rana is academically associated with the Indian Institute of Management (IIM) Nagpur; Fortune Institute of International Business, India; and Putra Business School, Malaysia. He has delivered over 300 workshop sessions, keynote speeches, and webinars. A well-known scholar and editor, he is the Co-Editor-in-Chief of the South Asian Journal of Marketing by Emerald, the Editor of FIIB Business Review by Sage, and a series editor for the book series Advances in Emerging Markets and Business Operations by Routledge. Priya Jindal, PhD Chitkara Business School, Chitkara University, Punjab, India Priya Jindal, PhD, is currently an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India. Dr. Jindal has approximately 16 years of teaching experience and has supervised four PhD research scholars and two MPhil candidates. She has numerous research papers to her credit in leading journals, including 11 published in Scopus-indexed journals. She has filed more than 14 design patents and six utility patents. Dr. Jindal applied for a copyright titled Model of 7C’s of Service Marketing Mix for Banking 4.0. She has been the editor of two books under IGI Global (both Scopus-indexed). Dr. Jindal has also presented her work at various national and international conferences, receiving best paper awards for her presentations. Additionally, she has chaired many national and international conferences, including several IEEE conferences. She earned her doctorate in Management from Maharishi Markandeshwar University, Mullana, India, where she also received distinction in her MPhil degree. Indrajit Ghosal, PhD School of Management & Commerce, Brainware University Barasat, Kolkata, West Bengal, India Indrajit Ghosal, PhD, is currently an Associate Professor at the School of Management & Commerce, Brainware University, Barasat, Kolkata, India. He was formerly an Associate Professor in the Department of Computer Application at Poornima University, Jaipur, India, in the Department of Computer Science and Engineering. He was awarded an FRPM in 2017 and has more than 15 years of teaching experience. He has published over 50 research papers in international journals and holds six patents. He has presented papers and case studies at many international and national conferences and is the author of several books and book chapters. He has edited books such as Paradigm Shift from Marketplace to Market Space; Emerging Technologies: Impact on Business and Economy; and Sustainable Strategic Business Infrastructure Development and Contemporary Digital Practices in Industry 5.0. He is a reviewer for journals including Kybernetes, FIIB Business Review, South Asian Journal of Marketing, Prestige International Journal of Management and Technology, International Journal on Recent Trends in Business and Tourism, and International Journal of Emerging Markets, among others. He has been an invited keynote speaker, resource person, and chairperson at many universities and colleges, and is a member of numerous professional societies. Five PhD scholars and two MPhil scholars under his supervision have been awarded their degrees. Dr. Ghosal earned his master’s in Computer Applications and his bachelor’s in Information Technology. He was awarded a PhD in Online Marketing (Management) in 2020. Arpan Anand, PhD Jaipuria Institute of Management, Noida, Uttar Pradesh, India Arpan Anand, PhD, is currently working as an Assistant Professor at the Jaipuria Institute of Management, India. He is an accomplished academician and researcher with a passion for education and knowledge dissemination. Holding double master’s degrees in Management and Commerce, along with a NET in Management, he has a solid foundation in the field. A distinguished alumnus of NIT Kurukshetra and UBS Chandigarh, Panjab University, Dr. Anand embarked on his academic journey after a successful career with one of India’s leading banks. His exceptional contributions to academics, research, administration, and institution building earned him the prestigious recognition of Best Faculty for the Year 2019–2020. Dr. Anand’s research prowess is well-established, with several publications in ABDC-listed journals, particularly in the domains of family business and marketing. He has also contributed to reputable national and international journals such as the International Journal of Emerging Markets, International Journal of Business and Globalization, and Journal of Service Research. With a diverse range of experiences, Professor Anand has made significant contributions as a guest faculty member, scholar, guest editor, guest speaker, and session chair at various esteemed platforms in India and abroad. He is also an esteemed reviewer for many renowned journals. Subhadeep Mukherjee, PhD Ramaiah University of Applied Sciences, Bangalore, Karnataka, India Subhadeep Mukherjee, PhD, is currently an Assistant Professor in the Department of Management Studies at Ramaiah University of Applied Sciences, India. He is also a former faculty member of the Department of Management Studies at Sikkim Manipal Institute of Technology and the National Institute of Technology, Silchar, India. He has many years of industry experience in the domains of HR and marketing. Dr. Mukherjee has published numerous papers in Scopus-, ABDC-, Web of Science-, and UGC-indexed reputed journals and has presented many papers at international and national conferences. He is the Co-Editor-in-Chief of Adhyatma: A Journal of Management and Spirituality and Human Values and serves as a reviewer for many international and national Scopus-indexed journals. Additionally, he is a life member of several esteemed organizations, including the Indian Commerce Association, the Centre for Education Growth and Research (CEGR), New Delhi, the Social Science Research Network (SSRN), USA, and the Social Science and Humanities Research Association (SSHRA). |
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AAP WELCOMES PROF. MOHAMMED KUDDUS, PhD, AS AAP’S NEW ACQUISITIONS EDITOR for books on biotechnology, enzymology, microbiology, bioinformatics, bioremediation, biomedical technology, value-added products etc. Dr. Kuddus is Head of the Department of Biochemistry at the College of Medicine, University of Hail, Kingdom of Saudi Arabia. He is listed in Elsevier/Stanford University World’s Top 2% Scientists. He seeks book proposals from potential editors to consider for publication with Apple Academic Press. Contact: kuddus@appleacademicpress.com for more information.
AAP welcomes Dr. Maulin P. Shah as AAP’s new acquisitions editor for books on Applied Microbiology, Environmental Biotechnology and Waste Management. Dr. Shah, a Scientist in the Industrial Wastewater Research Lab at Enviro Technology Ltd., India. seeks book proposals to consider for these topics and related areas: applied microbiology, environmental biotechnology and waste management, including environmental pollution, wastewater treatment, bioenergy, biofuel, circular economy, leachate treatment activated sludge process, environmental microbiology, agricultural microbiology, advance oxidation process, bio-electrochemical systems, bacterial genomics for wastewater treatment, and heavy metal remediation. maulinshah1979@gmail.com for more information. AAP is pleased to announce Shrikaant Kulkarni, PhD, as our new Senior Commissioning Editor for books in the areas of Polymer Sciences, Chemical Sciences, Nuclear Sciences, and Material Sciences. Dr. Kulkarni is Adjunct Professor, Faculty of Business, Victorian Institute of Technology, Melbourne, Australia; and Adjunct Professor, Centre of Research Outcome and Impact, Chitkara University, Punjab, India. You can reach him at Email: srkulkarni21@gmail.com for more information. New Book Series: AAP Series on Waste Biomass Valorization will explore the transformation of biomass resources into valuable products, addressing the growing need for sustainable alternatives to fossil fuels and non-renewable resources. For more information and to propose a book, please visit: Click here Congratulations to Hafiz Ansar Rasul Suleria, PhD, for receiving the Dean’s Award for Excellence in Research from the University of Melbourne, Australia, in recognition for his exceptional performance and strong commitment to advanced research in food science. Dr. Suleria is editor of AAP’s book series Innovations in Plant Science for Better Health: From Soil to Fork. For more information, visit: Click here Congratulations to Dr. Christian Mancas. His book Conceptual Data Modeling and Database Design: A Fully Algorithmic Approach was one of the 6 Best Data Modeling ebooks for Beginners by BookAuthority, a leading site for book recommendations. For more information, visit: Click here COMMENTS FROM AAP EDITORS AND AUTHORS AAP book title: Advances in Audiology and Hearing Science (2-volume set) “I have collaborated with AAP during the process of bringing my two-volume editing work to a final publishing phase. AAP support has been truly important throughout the initial and final stages of the book. While the majority of the publishing work is done at the early stages, the final touches that include the last-minute corrections of the authors are extremely crucial to the quality the book tries to convey. The assistance of AAP during the last stages of corrections and communication with the authors was a very positive contributor to my state of mind during those stressful moments. I recommend the publishing experience with AAP to other editors of scientific material.” —Stavros Hatzopoulos, PhD, Hearing Science Laboratory, University Hospital of Ferrara, Ferrara, Italy AAP book title: Nanotechnologies: The Physics of Nanomaterials (2-volume set) “I was very pleased with the interaction and support of the team at Apple Academic Press. They provided me with regular and useful information and updates throughout the publishing procedure. I am also very happy with the final product, which is of good quality. The books are now available and are professionally distributed through the various channels. I would like again to thank the team at AAP for all their hard work and support.” —David Schmool, PhD, Director, Groupe d’Etude de la Matière Condensée GEMaC, National Centre for Scientific Research, Université de Versailles/Saint-Quentin, Université Paris-Saclay,Versailles, France AAP book title: Physiology of Molluscs (2-volume set) “I have enjoyed the full benefit of support, encouragement, and kindness from the members of AAP I have had the pleasure of being associated with. In the same vein, I hope AAP was satisfied with the book series I have edited in advancing the knowledge. It has been a great journey and was a great pleasure and satisfaction. Advancing scholarship through publications is one of the best routes publishers can take, and I would hold AAP as one of the best ones.” —Saber Saleuddin, PhD, University Professor Emeritus, Department of Biology, York University in Toronto, Ontario, Canada AAP book title: Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems “It had been my pleasure to work with the production team of Apple Academic Press for almost a decade. The best presentation of our work was due to their hard work and with careful scrutiny. I am sure that every one of them takes extra pains to publish the book nicely, maintaining the quality and timeliness. It was a rewarding experience to work with AAP. I would like to publish more with AAP on my upcoming projects in future also.” —Prof. Suresh C. Ameta, Professor of Eminence (Distinguished Professor), Faculty of Science, PAHER University, UDAIPUR, India AAP book title: New Frontiers in Nanochemistry, 3-volume set, plus many others "Publishing a book, either as author or editor, is a journey from the initial vibration to the piece of knowledge towards the present future of humanity at large. Such a journey is about climbing and tunneling, about diving and driving through, about inspiration and tuning, about hard working in every instance; and it is also about time. Very few Global Publishers have the wisdom and patience and kindness and openness to authors, contributors, and readers while being truly crafting oriented as Apple Academic; yet all is about people and their education, vision and assumed mission; the Apple Academic Team heartily succeed that in achieving the world class scholarly acclaim by the quality involvement in all chain of plus value added with each publishing event. Hearty Compliments! Excelsior Apple Academic!" —Mihai V. Putz, PhD, Dr.-Habil., MBA, Professor, Faculty of Chemistry, Biology, Geography, Laboratory of Computational and Structural Physical Chemistry for Nanosciences and QSAR, West University of Timi?oara; PI-1, Laboratory of Renewable Energies - Photovoltaics, National Research and Development Institute for Electrochemistry and Condensed Matter (INCEM), Timi?oara, Romania AAP book title: The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century “All my experiences with AAP have been very positive. I entrusted AAP with the publication of The Chemical Century: Molecular Manipulation and Its Impact on the 20th Century and found the quality of the book that they produced to be excellent. My two contacts at the company were very responsive and efficient throughout the publication process.” —Richard J. Sundberg, PhD, Professor of Chemistry, University of Virginia, Charlottesville, Virginia, USA AAP book titles: Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H)© and Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H) “I have enjoyed my scholarly creative work with Apple Academic Press. They have been timely, creative, and very helpful for my two books with them. I encourage you to consider publishing your work with AAP.” —Frederick DeMicco, PhD, RDN, Executive Director and Professor School of Hotel and Restaurant Management, Northern Arizona University, Flagstaff, Arizona AAP book title: The Chemical Evolution of Phosphorus: An Interdisciplinary Approach to Astrobiology “I’m very pleased with the books you have edited. It shows a very good and careful work by everyone involved along the whole production process, and so the final result is a beautiful piece: it has come out as a very nice and appealing book, easy to handle and read, .... and hopefully of interest for people from diverse related fields!” —Enrique Macia-Barber, PhD, Professor of Condensed Matter Physics, Universidad Complutense de Madrid, Spain |
