Hospitality & Tourism

Hospitality Revenue Management
Concepts and Practices

Editor: Peter Szende

Hospitality Revenue Management

Published. Available now.
Pub Date: November 2020
Hardback Price: see ordering info
Hard ISBN: 9781771888882
E-Book ISBN: 9781003019923
Pages: 516pp with index
Binding Type: Hardback
Notes: 49 color illustrations


Reviews
FACULTY: Request an inspection copy here:

https://www.routledge.com/textbooks/evaluation/9781771888882



“This textbook . . . brilliantly combines, as the title indicates, both concepts and practices, making this a single-source resource for practitioners, faculty members, and students. He has identified, hounded, and, in some cases, harassed many leading experts in their respective subject areas to deliver their expertise in a manner that expands their reach far beyond their current roles. . . . Dr. Szende has recruited outstanding industry leaders as authors and gathered the information necessary to prepare and produce this exemplary textbook on the topic that will undoubtedly be utilized by students of all varieties in universities and companies throughout our great industry.”
—From the Foreword by Barry A. N. Bloom, PhD, President and Chief Operating Officer, Xenia Hotels & Resorts, Inc.

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

This comprehensive and contemporary textbook effectively meets the curricular requirements of undergraduate and graduate courses. The book can also be used as a reference for practitioners and as a text for executive education programs. Each chapter includes features to keep students interested and engaged. These include case studies, internet activities, team projects, spreadsheet assignments, brief histories, and more.

FACULTY: Examination copies are available for faculty. Ancillary materials for faculty include an instructor’s manual, test banks for each chapter, and Excel spreadsheets.

SPECIAL TEXTBOOK FEATURES:

A self-contained structure that allows for greater teaching flexibility: Because each chapter is self-contained, the sequence of chapters can be altered to fit any class timeline, and the material can be used in a variety of formats to fit personal teaching preferences or time constraints of individual courses. Although chapters are may be used by themselves, the text follows a logical flow of ideas both within each chapter and from one chapter to the next.

Multi-author, collaborative approach: Given the constant changes in the field of revenue management and to ensure that the book content is relevant with the most updated information, multiple leaders in their fields contributed to this textbook, capturing the collective expertise of contributors in the hospitality revenue management field.

Pedagogical features that keep students engaged and challenged: The chapters include case studies, spreadsheet activities, questions, and more to reinforce the concepts covered.

SPECIAL BOXED TEXTBOOK FEATURES & ACTIVITIES:

Learning Objectives: Each chapter opens with a list of learning objectives that serve to focus the reader’s attention on key concepts.

Key Terms & Glossaries: Key terms are emphasized in bold when first used in the text and listed at the end of each chapter in the glossary.

Boxed Features: Each chapter includes five standard, boxed pedagogical features. These boxes are intended to briefly depart from the flow of the chapter in order to expand upon the concepts presented and enliven the discussion.

So What?: An opener designed to draw the student into the chapter and stimulate them with a critical-thinking question.

Think Historically: A reflection on historical events intended to promote a deeper understanding of the material and demonstrate ways in which past events relate to current management issues.

Real People: A presentation of difficult situations that real managers have faced, which helps students understand and relate chapter content to managerial practices.

Pros/Cons: Features that present opposing views on a relevant issue and prompt debate or discussion.

Seeing Further: A theme that reflect the latest hot topics or professional concerns related to the topics discussed.

Spreadsheet Exercises: Proficiency with spreadsheets is a great advantage to revenue managers. In order to develop students’ computational skills, each chapter includes two practical problems that can be solved using Excel.

Discussion Questions:Questions challenge students to think critically about the material.

Applications: Short case studies allow students to analyze and dissect chapter concepts through real-life scenarios.

Team Activities: Each chapter includes an experiential activity that will assist learners in the practical application of the chapter’s concepts.

Internet Activities: Designated internet activities link the chapter and the Internet to create a dynamic learning environment

FACULTY: EVALUATION E-COPY AVAILABLE! Request your copy here:
https://www.routledge.com/textbooks/evaluation/9781771888882

CONTENTS:
Foreword by Barry A.N. Bloom, PhD

Preface

1. Introduction to Hotel Revenue Management
Carolyn Fredey and Roy Madhok

2. The Fundamentals of Pricing Hotel Guest Rooms
Carolyn Fredey and Raul Moronta

3. Evolving Hotel Segmentation
Roy Madhok and Theresa Doherty

4. Key Hotel Distribution Channels
Elyana Falk and Calvin Anderson

5. Competitive Analysis in Hotel Revenue Management
Theresa Doherty and Leslie Lew

6. Hotel Revenue Forecasting and Budgeting
Theresa Doherty and Carolyn Fredey

7. Performance Analysis in Hotel Revenue Management
Roy Madhok and Leslie Lew

8. Market Data for Hotel Revenue Management
Calvin Anderson, Elyana Falk, and Nicholas Catalfamo

9. Restaurant Revenue Management: Basic Concepts
Kristin V. Rohlfs

10. Restaurant Revenue Management: Advanced Demand Management Concepts
Kristin V. Rohlfs

11. Restaurant Revenue Management: Advanced Supply Management Concepts
Kristin V. Rohlfs

12. Function Space Optimization
Marianna Accomando and Bob Chamberlin

13. Cruise Revenue Management
Adam Snitzer

14. Total Revenue Management
Gabor Fenyves

15. Revenue Management: Hotel Owner’s Perspective
Jonathan Jaeger and Lambis Pahiyiannakis

Index


About the Authors / Editors:
Editor: Peter Szende
Programme Lead in Hospitality Management, Oxford Brookes Business School, Oxford Brookes University, UK

Dr. Peter Szende has over 25 years of management experience in the hospitality industry in both Europe and North America. He joined the Boston University School of Hospitality Administration as an Assistant Professor in 2003. He was promoted to Associate Professor of the Practice in 2010. In 2017, he has been promoted to the rank of Professor of the Practice. Between 2016 and 2019, he served as the Associate Dean of Academic Affairs. As of September 2019, Dr. Szende is the Programme Lead in Hospitality Management at Oxford Brookes Business School at Oxford Brookes University, UK. Dr. Szende received a Fulbright U.S. Scholar Grant in 2014. He was presented with the Chef Herman Breithaupt Award from International CHRIE in 2017.




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