Business Management

Emerging Business Trends and Management Practices
Lessons from the Pandemic

Editors: Himanshu Rai, PhD
Mubashir Majid Baba, PhD
Mansi Babbar

Emerging Business Trends and Management Practices

Now on Press
Pub Date: February 2024
Hardback Price: see ordering info
Hard ISBN: 9781774912454
E-Book ISBN: 9781003331353
Pages: 466pp w/ index
Binding Type: Hardback / ebook
Notes: 17 color and 40 b/w illustrations

This book explores the dramatic changes that have occurred in the business environment due in part from the phenomenal impact on societies and economies around the globe from the COVID-19 pandemic. It presents emerging trends, strategies, management practices, opportunities, and challenges faced by business leaders, managers, and administrators. The volume highlights the different nuances of business growth and sustainability through the lens of different management functions where change is continuously occurring due to the emergence of new management trends and business models followed by innovative ways for competition. It encapsulates a variety of perspectives, practical experiences, knowledge, and insights from diverse authors that can help leaders and managers in understanding the emerging trends, in formulating and implementing strategies, and in building successful business models for greater flexibility and sustainability.

The volume discusses myriad issues including the effects of lockdowns and restrictions, psychosocial effects of and risks from COVID-19 among employees and managers, maintaining work-life balance, challenges of women entrepreneurs during the pandemic, supply chain management, new communication and management strategies during COVID, consumer behavior of wine and liquor sales during the pandemic, Zoom fatigue, changes in the health insurance industry, and more.

The topics and concepts addressed in on the impact of pandemic will provide insight for academicians, entrepreneurs, and those in business, marketing, and psychology.

CONTENTS:
Preface
Introduction

1. Research in Zimbabwe during COVID-19 Lockdowns and Restrictions: Experiences, Challenges, and Mitigating Strategies
Stanley Murairwa

2. Challenges of Women Entrepreneurs’ Pre- and During COVID-19: Recommendations for the New Normal Using DEMATEL Approach
A. Moradeyo, I. Adisa, and N. Chikere

3. Evaluating Consumer Behavior for Wine during the Pandemic and Its Implications for Marketers
Omvir Gautam, Dheeraj Nim, Pooja Agrawal, and Jayashree Vispute

4. Diagnosing the Psychosocial Effects of COVID-19 Among the Working Population
A. Mansurali and R. Deepa

5. Psychosocial Effects on Employees and Managers during the Pandemic Crisis: A Global Insight on Building a Sustainable Emotional Culture
Nitu Ghosh, U. Ramya, and Shakti Chaturvedi

6. Understanding the Role of Remote Work Arrangements on Employees’ Knowledge-Hiding Behavior
Suman Choudhary and Kirti Mishra

7. Pandemic Problems: COVID-19 and Firm Performance in India
Nufazil Altaf

8. Trends in Consumer Behavior Induced by COVID-19: Insights from India
Suddhachit Mitra

9. The Phenomena of Liquor Sales during the COVID Pandemic in India
Sameer Kulkarni

10. Management of Psychosocial Risks at Workplaces amid the COVID-19 Pandemic
Sheikh Sajid Mohammad, Sabiya Mufti, and Nazir Ahmad Nazir

11. Influencer Marketing during COVID-19: A Narrative Review
Manisha Arora

12. Study on the Relationship between Fear of COVID-19 and Psychological Distress: Sense of Coherence as a Mediator
G. N. Sumathi and G. N. Elavarasi

13. ISM Modeling of the Factors Impacting Growth of Women Entrepreneurship during COVID-19
Komal Kapoor and Alpana Agarwal

14. A Paradigm Shift in the Indian Health Insurance Industry during the COVID-19 Pandemic
Ruchi Gupta and Shikha Jalota

15. Ensuring Undisrupted SCM in the Pandemic Through Collaborative Partnership
Sephalika Sagar

16. The Shadow of “Zoom Fatigue” in Academia during the COVID-19 Pandemic
Zainab Musheer and Mohd Ziaul Haq Rafaqi

17. Work-Life Balance of Academicians during the Pandemic
Bhavna Sharma and Shalini Singh

18. Communication and Management Strategies during the COVID Crisis: An Indian Perspective
Muthareen Ali

19. Challenges and Strategies in Managing Employees’ Work Life Balance during COVID-19
Pooja Agrawal, Priyanka Chopra, and Omvir Gautam

20. Revamping Economic Priorities during the COVID-19 Outbreak: A Perspective on Food and Employment
Shekhar, Surendra Meher, and Parul Verma

Index


About the Authors / Editors:
Editors: Himanshu Rai, PhD
Director, Indian Institute of Management (IIM), Indore, India

Himanshu Rai, PhD, is the Director of the Indian Institute of Management (IIM), Indore, India. Before joining IIM, Indore he was teaching postgraduate and doctoral students at Indian Institute of Management (IIM), Lucknow. He is the former Dean at MISB Bocconi (India Campus of Bocconi, Milan) and Professor at the SDA Bocconi School of Management, Milan, Italy. Professor Rai is an educationist and an alumnus of the Indian Institute of Management, Ahmedabad, India. He has authored many books and dozens of research articles that have been published in international journals of high repute. His profile includes a stint of over eight years at Tata Steel, India, where he played a pivotal role in developing quality systems for his departments and communication policy for the company. Prof. Rai has trained over 20,000 professionals, both in the private sector as well as in government. He provides strategic consultancy to the Government of India and has audited programs sponsored by the Planning Commission of India. He also provides strategic consultancy to state governments in areas of restructuring, strategic HR management, and employee development. An expert in interpersonal negotiation, he provides consultancy in negotiation to individuals and organizations. His core area is human resource management, wherein he focuses on negotiation, mediation, arbitration, strategic HRM, and leadership. He frequently conducts training programs and workshops for executives as well as bureaucrats around the world. He has earlier taught in the HR area at XLRI Jamshedpur, India. As the Convener of CAT 2010, he successfully led the largest format change in the world’s testing history, exceeding all global standards of testing. Through his initiatives, gender and educational background parity was achieved by IIMs. Dr. Rai is a celebrated academician and researcher in the field of management.

Mubashir Majid Baba, PhD
Assistant Professor, Department of Management Studies, Islamic University of Science & Technology (State University), India

Mubashir Majid Baba, PhD, is presently working as Assistant Professor in the Department of Management Studies at Islamic University of Science & Technology (State University), India. He has previously worked as Assistant Professor at NIT Srinagar, University of Kashmir, and Cluster University of Srinagar, all in India. Dr. Baba has three books to his credit and has published papers in national and international journals (Scopus/SSCI-indexed). He has also presented papers at national and international conferences and has attended many workshops, seminars, and conferences around the country. He has also remained associated with the Indian Institute of Management, Lucknow (IIML) as Project Fellow. He is also a columnist for various newspapers, writing on topics in business management. His areas of interest include strategic business management, organizational behavior, human resource management, leadership, and emotional intelligence. Dr. Baba holds a PhD in Management from the University of Kashmir and a master’s degree in Business Administration (MBA) from Central University of Kashmir, India. In addition, he holds a master’s in Commerce (MCom), and postgraduate diplomas in International Business Operations (PGDIBO) and in Information Technology (PGDIT). Dr. Baba was selected for a prestigious Stipendium Hungaricum Scholarship 2015 by the Tempus Public Foundation and the University Grants Commission (UGC) for a PhD program at the University of Kosovar (doctoral school for management and organization science), Hungary. He has also delivered invited lectures at various institutions of higher learning, such as the University of Allahabad, NIT Srinagar, NIFT Srinagar, to name a few. Dr. Baba has also received best research paper awards in the area of human resource management/organisational behavior from different institutions of higher learning in India.

Mansi Babbar
Assistant Professor, University of Delhi, India

Mansi Babbar is presently Assistant Professor at the University of Delhi, India. She has been awarded an Emerging Scholar Award by the University of Illinois Research Park for her outstanding contribution towards research in the field of management. She has also been honored with the BLAZER COLOR Award for her contribution towards university student placements. She has authored books and published numerous papers in Scopus/SSCI-indexed and peer-reviewed journals of international repute and has presented her research at various national and international conferences organized by prestigious institutions worldwide, such as the University of Navarra, Spain; Chapman University, California; and Indian Institute of Management Kozhikode, India. Her writings on critical issues in national newspapers and magazines have been well received and highly appreciated. She has also undertaken courses at the University of Amsterdam, Netherlands, and IESE Business School, Spain. She has been invited to various research workshops and faculty development programs. She was also invited as evaluator by the Government of India for a national-level event and as coordinator for various university events. Her areas of interest include strategic business management, human resource management, organizational behavior, and workforce diversity management.




Follow us for the latest from Apple Academic Press:
Copyright © 2024 Apple Academic Press Inc. All Rights Reserved.