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In the swiftly transforming environment of the 21st century, businesses and organizations encounter unparalleled challenges and prospects. At the vanguard of this transformation is artificial intelligence (AI), which has emerged as a pivotal catalyst for innovation across various sectors. By optimizing operational efficiencies, enhancing customer engagement, and facilitating data-informed decision-making, AI is fundamentally altering the operational frameworks of enterprises. Nevertheless, the incorporation of AI into business strategy transcends mere technological adoption; it entails a comprehensive reimagining of the business model to synchronize with the capabilities and potentialities of AI. CONTENTS: About the Authors / Editors: Editors: Sourav Kumar Das, MPhil Assistant Professor, Accounting and Finance, International School of Business & Media (ISB&M), Kolkata, India Sourav Kumar Das, MPhil, is an Assistant Professor of Accounting and Finance at the International School of Business & Media (ISB&M), Kolkata, India. His key areas of interest are taxation, cost and management accounting, financial management, etc. Mr. Das has published more than 30 research articles and book chapters in leading national and international journals of repute. He has worked as an editor and associate editor of several peer-reviewed edited books and journals. He has presented research papers at different national and international conferences in India and Bangladesh and has organized several international and national conferences as well. He is a life member of the Indian Accounting Association and Indian Academic Researchers Association. He has more than eight years of teaching experience at different reputed colleges in Kolkata. He completed his MCom and MPhil at the University of Calcutta, India. At present, he is pursuing his doctoral research from the Department of Commerce of University of Calcutta. He is also pursuing a CMA from the Institute of Cost Accountants of India (ICAI). He has cleared University Grants Commission–National Eligibility Test (UGC–NET) in Commerce in India. Nilanjan Ray, PhD Associate Professor, Department of Management Studies, JIS University, West Bengal, India Nilanjan Ray, PhD, is an Associate Professor in the Department of Management Studies at JIS University, West Bengal, India. Prior joining to JIS University, Dr. Ray was at the Institute of Leadership Entrepreneurship and Development as Associate Professor and Head of Department with additional responsibility as Director of Internal Quality Assurance Cell (IQAC). Prior to that, he was affiliated with Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics in the Department of Management of the School of Business and Economics, West Bengal, India. He has more than 14 years of teaching and six years of research experience. He has supervised and awarded three doctoral scholars and guided around 56 postgraduate students projects also. Dr. Ray has published over 100 research papers in reputed national and international refereed and peer-reviewed journals and proceedings and 13 edited research handbooks from Springer, IGI-Global USA, and Apple Academic Press/CRC Press (A Taylor & Francis Group), USA. He has obtained one patent from Germany and two copyrights from India. He is also a reviewer and editorial board member for several journals. Dr. Ray has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Dr. Ray has earned a certified Accredited Management Teacher Award from the All India Management Association, New Delhi, India. He has earned the degrees of PhD (Mktg); MCom (Mktg); MBA (Mktg); and STC FMRM (IIT-KGP). Nadia Adnan, PhD Assistant Professor, Management, Prince Mohammad Bin Fahad University, Saudi Arabia Nadia Adnan, PhD, is an accomplished Assistant Professor in Management at Prince Mohammad Bin Fahad University, Saudi Arabia, and she was a visiting researcher at Qatar University. Dr. Adnan has published her work in Q1 journals with ABDC and ABS rankings, focusing on consumer behavior, sustainability, and strategy. She has an extensive citation count of over 2500. With a proven track record of securing funding from prestigious sources, she is committed to advancing knowledge through impactful research and teaching. She holds a PhD in Marketing Management from Universiti Teknologi PETRONAS. She is also recognized in the Top 2% of Scientists in the World by Stanford. She received a postdoctoral degree from Cornell University, New York, USA, and also secured a postdoctoral opportunity under the Erasmus Mundus program in the University of Life Sciences Prague, Czech Republic. Indrajit Ghosal, PhD Associate Professor, School of Management & Commerce, Brainware University Barasat, Kolkata, West Bengal, India Indrajit Ghosal, PhD, is an Associate Professor at the School of Management & Commerce, Brainware University, Barasat, Kolkata, India. He was formerly an Associate Professor of Computer Science and Engineering at Poornima University, Jaipur, India. He was awarded a FRPM and has more than 16 years of teaching experience. He has published over 60 research papers in international journals and holds six patents. He has presented papers and case studies at many international and national conferences and is the author of several books and book chapters. He serves as an editor for more than eight books soon to be published by CRC-Taylor & Francis, Emerald, Wiley, Routledge, Bentham Science, Nova Science, etc. He has been an invited keynote speaker, resource person, and chairperson at many universities and colleges and is a member of numerous professional societies. Three PhD scholars and four MPhil scholars under his supervision have been awarded their degrees. He is also a reviewer for several journals. As a keynote speaker, resource person, and chairperson, he has been invited to over 30 conferences, workshops, and seminars. He is associated as a PhD examiner as well. He is a member of various international associations. His area of research is digital marketing, consumer behavior, online marketing, entrepreneurship, and e-commerce. |
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