Computer Science & Information Management

AI-Enabled Innovation in Digital Branding and Higher Education
Editors: Dr. Sonu Dua
Dr. Sakshi Dua
Dr. Pawanpreet Kaur

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AI-Enabled Innovation in Digital Branding and Higher Education

CALL FOR BOOK CHAPTERS
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Call for Book Chapters

Dear Distinguished Authors,
With due respect, this is to inform you that we are going to publish an edited research handbook from Apple Academic Press/CRC Press/Taylor & Francis Group, USA, titled AI-Enabled Innovation in Digital Branding and Higher Education. We cordially invite you to contribute your valuable input on any of the subthemes covered by the volume, which will certainly improve the quality of this volume.

The increase in usage of artificial intelligence and analytics has created a “digital divide” resulting in making ICT inequitable, particularly in the context of emerging markets. Moreover, big data-driven research attracts researchers towards design science and action research, whereby innovative solutions may also be created that help to define ideas, capabilities, practices, and innovative products or services through big data analysis. There is significant advancement in various industries due to sophisticated information systems and usage of ICT such as augmented reality, simulation, and cloud computing, etc. Furthermore, there is a paradigm shift to Industry 5.0 that ensures global enterprises drive value co-creation, particularly in emerging markets, using disruptive and innovative technologies. Therefore it becomes imperative to investigate this phenomenon of digital inclusion that can assist in addressing various socio-economic inequalities.

Submission Procedure
Researchers and practitioners are invited to submit a chapter a full chapter manuscript of 2500-3000 words, clearly including the abstract, introduction, objectives, literature review, research gap, methodology, analysis, findings, conclusion, implication, future scope, and references on any of the subthemes or broader area of the book.

NO PUBLICATION/PROCESSING FEE INVOLVED AT ANY STAGE

Sub Themes
Digital Branding

  • Affiliated Marketing
  • Gamification
  • Creative Content Writing
  • Service Branding
  • I-Branding
  • Digital Marketing
  • Content Marketing
  • Buzz Marketing
  • Networking Marketing
  • Omnichannel Marketing Automation
  • Meta Marketing
  • Brand-Customer Relationships

Artificial Intelligence Enabled Innovation
  • AI Dimensions
  • AI in Smart Cities
  • AI in Higher Education
  • AI in Futuristic Education Model
  • Issues and Challenges of AI in Education Sector
  • AI and Virtual Transformation of Physical Mode Education
  • AI and Knowledge Management
  • AI and Industry 4.0
  • AI and Industry 5.0

Digitalization in Higher Education based on AI or IOT or Blockchain
  • Critical Thinking Based Smart Universities
  • Use of Blockchain Technology in Smart Universities
  • AI-Based Content Development in Business Schools
  • Use of Blockchain Technology for Online Beginners
  • Digital Model in Smart Universities
  • AI in Higher Education


Abstract and Final Submission:


Email: aidigitalbranding@gmail.com




Open Call for Abstract Submission: 20th Sep’2023
Deadline for Abstract Submission: 20th Oct’2023
Deadline for Complete Paper Submission: 20th Dec’2023
Review Revision by: 05th Jan’2023
Final Submission by: 20th Jan’2023

For further Queries:
drsonudua@gmail.com


About the Authors / Editors:
Editors: Dr. Sonu Dua
Associate Professor, Lyallpur Khalsa College Technical Campus, INDIA

Dr. Sakshi Dua
Assistant Professor, Lovely Professional University, INDIA

Dr. Pawanpreet Kaur
Head and Associate Professor, Lyallpur Khalsa College Technical Campus, INDIA




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