Business Management

Agile Business Transformations
Priorities, Lessons, and Practices

Editors: Satyajit Chakrabarti, PhD
Subrata Chattopadhyay, PhD
Udit Chawla, PhD
Sundeep Singh Sondhi, PhD
Arunava Dalal, PhD

Agile Business Transformations

In Production
Pub Date: 
Hardback Price: $200 US | £150 UK
Hard ISBN: 9781774918586
Pages: Est. 377pp w/index
Binding Type: Hardback / ebook
Notes: 14 color and 15 b/w illustrations


Reviews
From the Foreword by Philip Kotler

“Revolution is the single thing that never stays the same in the dynamic world of modern business. Agility must be embraced as a key philosophy by organizations if they are to succeed in this constantly changing environment. The important and essential manual, Agile Business Transformations: Priorities, Lessons, and Practice, helps readers navigate the treacherous landscape of agile transition in business.

You’ll discover a goldmine of tips, tricks, and best practices given by professionals who have taken transformational experiences in these sections. This book serves as a guide for leaders and practitioners alike, from comprehending the priorities that support successful agile transitions to learning from real-world experiences.

The authors guide you through the complexities of adopting agile while highlighting the obstacles and successes encountered along the route. This book contains priceless insights that may be implemented in a variety of organizational scenarios, regardless of whether you are an experienced CEO, a project manager, or an agile enthusiast.

Greater than just a book,
Agile Business Transformations provides a road map for thriving in a time of rapid change. Let this book serve as your trustworthy guide as you set out on your own agile journey. It will illuminate the way ahead and assist you in transforming your company with assurance and purpose.”


—Phillip Kotler, American marketing author and consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, Illinois


The corporate environment today is rapidly evolving, and it is of vital importance to organizations that they keep abreast with this evolution. A major point of struggle for most organizations is to navigate complex markets, new technologies, and shifting client demands in a highly competitive environment. Agile business approaches may just be the answer, as they promote transformation, innovation, and sustainable growth in response to these dynamic pressures.

This new book, Agile Business Transformations: Priorities, Lessons, and Practices, is a compilation of valuable opinions, case studies, and best practices of academics, professionals, and thought leaders who have worked on the agile transformation path, emphasizing a sustainability perspective in a dynamic world. It is a road map for businesses looking to successfully launch, carry out, and optimize agile programs. The book delves deeply into the core of agile ideas, methods, and frameworks, showing how they can be modified and put into practice to suit various business domains and operational scales.

The book offers insightful perspectives on agile approaches and their significant influence on numerous facets of contemporary businesses, such as project management, product development, human resources, customer engagement, and strategic planning. It illustrates the real-world struggles faced by businesses and the challenges and accomplishments experienced by organizations from a variety of industries in their agile transformations. The book offers examples of agile transformations in the form of sustainable food delivery apps, green marketing strategies, eco-friendly transportation, ecologically intensive farming, regenerative farming and more. It details the factors, challenges, and opportunities that sustainable approaches bring to businesses.

An extremely enlightening work, prepared through the contributions of various authors from different countries, this book is sure to contribute immensely to the knowledge of research scholars, business students, marketing professionals, marketing academicians as well as businesses struggling with adaptation issues.

CONTENTS:
Foreword by Philip Kotler

Preface

1. Sustainable Food Delivery Apps: A Study on Consumer Satisfaction Toward the Usage of These Applications in the United Arab Emirates

Udit Chawla, Hena Iqbal, M. A. Jabbar, and Varsha Mishra

2. A Study on How Green Marketing Strategies Affect Consumer Purchasing Behavior Across the Automobile Sector
Joysri Datta, Suchandra Bose, Soumyajeet Paul, and Rikta Ghorui

3. Driving Toward Sustainability: The Role of Eco-Friendly Transportation in Reducing Carbon Emissions in the United Arab Emirates
Hena Iqbal, Ayush Kumar Singh, Swecha Ram, Shreya Periwal, and Ganga Show

4. Exploring the Role of Sustainable Marketing in Shaping Consumer Attitudes Toward Environmentally Friendly Products in the United Kingdom
Dominic Appiah, Udit Chawla, Varsha Mishra, Devika Mulchandani, Shivam Prem Sharma, and Md Kaif Reyaz Jaliawal

5. Influence of Digital Voice Assistance on Consumer Purchase Intention
Sakshi Dhiman, Jeanne Poulose, Sanjib Bhattacharjee, Vinod Sharma, and Manohar Kapse

6. Farmers’ Perception on the Ecologically Intensive Farming: Evidence from Bangladesh
Sadia Islam

7. Critical Success Factors of Sustainable Marketing Strategy: A Comprehensive Study of Green Businesses
Sourav Mondal, Abhishek Kumar, and Saumya Singh

8. Factors Affecting Sustainable Practices of Digital Entrepreneurs for Social Tourism by Using Digital Platforms: A Study
Abhishek Kumar, Sourav Mondal, and Saumya Singh

9. Sustainable Synergy: Exploring the Relationship between Environmental Marketing and Green Entrepreneurship for Business
Manjari Sharma, Anugu Harshavardhan Reddy, and Zidan Kachhi

10. The Effectiveness of Vlogging as a Tool for Sustainable Travel Education: Evidence from Luxury Travel Vloggers in Dubai
Rajesh Mohnot, Shubham Kumar Shaw, Debolina Mitra, Vishal Choudhary, and Raunak Pandey

11. Gig Workers’ Motivation Regarding the Online Food Delivery Sector in Kolkata: A Qualitative Exploration
Cynthia Saha and Sumanta Dutta

12. Regenerative Farming: A Comprehensive and Holistic Approach to Food and Agriculture in Nigeria
Kirti P. Sharma, Sahil Shaw, Moin Reza, and Abhijit Kumar Gupta

13. Predicting Sustainable Working Capital Requirement for Firms by Using Dynamic Panel Data System Generalized Method of Moment (GMM-SYS)
Pinku Paul

14. Exploring the Authenticity of Food Tourism Experiences: An Examination of Tourist Expectations and Perceptions in Saudi Arabia
Cynthia Simon El Hajj, Amaan Singh, Harsh Vikram Singh, Aditya Vikram Singh, and Ankita Singh

15. Trends, Challenges, and Future Directions of Sustainable Tourism: A Systematic Literature Review
Soumya Mukherjee, Manali Chowdhury, and Mrinal Kanti Das

16. Factors Affecting Decision Making of New Age Consumers with Regards to Private Label Brands: A Conceptual Framework
Dey, Subhanan and M. Rajkumar

17. Intention and Behavior Gap in Green Purchases: A Study on Consumers of Jharkhand and West Bengal
Ruchi Gautam, Akanksha Kumari, and Muskan Aggarwal

18. Sustainable Development Goal Indicators: Opportunities and Challenges in Monitoring and Assessment of Sustainable Development Goals and their Targets and Indicators
Anirban Datta and Sushmita Choudhury

19. Neuromarketing Practices in Marketing Campaigns: A Case of Forecasting Consumer Behavior
Kousik Mandal and Sudin Bag

20. Patient Incivility Experiences in Healthcare Systems: An Exploratory Study
Mitali Sengupta, Arijit Roy, Saptaparna Ghosh, Satyajit Chakrabarti, and Indraneel Mukhopadhyay

21. Brand Hatred and Its Effect on Business Performance: A Conceptual Understanding
Ashutosh Rai, Udit Chawla, and Subrata Chattopadhyay

22. Factors Influencing the Adoption of Digital Transactions
Soumik Gangopadhyay, Suchana Roy, Aryan Deb, Priyanka Dey, Saptaparni Dhol, and Satyadip Biswas

23. Does Customer Co-Creation Influence Customer Loyalty? Special Reference to Online Video Games
Rikitha Shetty, Jeanne Poulose, Sanjib Bhattacharjee, Vinod Sharma, and Manohar Kapse

Index


About the Authors / Editors:
Editors: Satyajit Chakrabarti, PhD
Pro Vice Chancellor, University of Engineering and Management, Newtown, Kolkata, West Bengal, India

Satyajit Chakrabarti, PhD, is a professor, technologist, serial entrepreneur, and venture capitalist. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IoT, and data science and has over 20 patents filed in various fields of technology. Dr. Chakrabarti is the Pro Vice Chancellor at the University of Engineering and Management, Newtown, Kolkata, West Bengal, India. He has special expertise in management consulting, strategic management, technology applications, and problem solving using innovation and innovative technologies. He earned his PhD in Nanotechnology at the National Institute of Technology, India, and his master’s in Computer Science from the University of British Columbia, Canada.

Subrata Chattopadhyay, PhD
Professor, Business Administration Department, University of Engineering & Management, Kolkata, India

Subrata Chattopadhyay, PhD, is presently working as a Professor in the Business Administration Department at the University of Engineering & Management, Kolkata, India. He is well-versed in cutting-edge teaching techniques and has extensive industry connections. He has published more than 23 articles in seminars and conferences and contributed to more than 30 international journals. In addition, he is the author of three books, Values and Ethics for Engineers and Managers, Transport Management, and Computations in Estate Management. As a life member of ISTD, CMA, PRSI, NIPM, NHRD, NFED, and ISABS, he also provides mentorship and consulting services to a number of other organizations. He holds MSc, MBA, and PhD degrees from IIT-ISM Dhanbad, India.

Udit Chawla, PhD
Associate Professor, Business Administration Department, University of Engineering & Management, Kolkata, India

Udit Chawla, PhD, is presently working as an Associate Professor in Business Administration Department at the University of Engineering & Management, Kolkata, India. He is an accomplished academician with a track record of employment in the higher education sector and is a strong education professional focused on business analytics, data science, machine learning, and artificial intelligence. He has expertise in R, SPSS, SAS, PYTHON, etc. He has published more than 20 articles in reputed international journals, which are indexed in ABDC, Scopus, SCI, etc., and he has contributed more than 30 articles presented at international conferences such as IIMs, etc. He holds BTech, MBA, and PhD degrees in Management.

Sundeep Singh Sondhi, PhD
Dean, Department of Business Administration (BBA and MBA Programs), University of Engineering & Management, Kolkata, India

Sundeep Singh Sondhi, PhD, is currently serving as the Dean of the Department of Business Administration (BBA and MBA programs) at the University of Engineering & Management, Kolkata, India. He has been associated with academics and the department for the last five years. Prior to this, in his corporate life, he was involved in business development through direct and indirect sales, partner recruitment, and training across multiple industries. He has more than 25 years of rich experience in the industry. His area of interest is developing solutions and relationships with both internal and external customers that result in win-win situations. He completed his PhD from the Indian Institute of Management, Indore, India, in the area of Strategic Management.

Arunava Dalal, PhD
Assistant Professor, Business Administration Department, University of Engineering & Management, Kolkata, India

Dr. Dalal is presently working as an Assistant Professor in Business Administration Department at the University of Engineering & Management, Kolkata, India. He has published more than five articles in reputed international journals, which are indexed in ABDC, Scopus, etc. He also has a rich experience working in the industry for more than 17 years. He is also currently pursuing PhD from the University of Engineering & Management, Kolkata, India.




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